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Industrial Marketing Today

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. From Marketo : Lead Scoring Success Kit. Best Practices in Lead Scoring. B2B Marketing Blog > Lead Scoring. First of all, thanks Chris for taking the time to read my posts and emailing me.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Lead nurturing and its best practices is a vast subject.