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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. Email may be losing its B2B dominance. But here are my main observations from the week.

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Marketo Champion Karan Hari Quadrupled His Income

Adobe Experience Cloud Blog

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Let’s look at best practices for using chatbots to convert your leads. Let’s look at best practices for using chatbots to convert your leads. Set up Chat for Real-Time Engagement.

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Lead Tracking: 5 Best Practices for Marketing Operations

Adobe Experience Cloud Blog

Let’s examine a few challenges faced and the top five best practices for tracking leads. Let’s examine the top five best practices for lead tracking : . Best practices include: Track basic lead information such as first name, email address, title, company name, company size, etc.

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A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

KoMarketing Associates

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

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Enterprise Marketing Best Practices for 2018

Adobe Experience Cloud Blog

Following best practices for enterprise marketing means: Breaking down silos —Using tools and creating a structure around content collaboration, take advantage of all the voices (and expertise) in the company. Best practices for enterprise-level SEO content include: Thorough keyword + user intent research.

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Best Practices for Lead Source in Your Engagement Platform

Adobe Experience Cloud Blog

Although it’s best to start with optimized lead sources when you roll out your marketing automation platform , it’s never too late to spruce up your instance. In this blog, I’ll give you five best practices for developing an optimized lead source. When was the last time you evaluated your lead sourcing best practices?