Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. Imagine if your relationship with one of your favorite brands felt more like the one with your best friend. They approached LinkedIn and Marketo to solve that problem for them.

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She has also been named a LinkedIn Top Voice. She is the host of the podcast B2B Marketing and More With Pam Didner. That’s plenty, but far from all.

Account Based Marketing 84

Account Based Marketing ABM DemandBase Marketing Analytics Tools 84

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Helping B2B Meet the Experience Mandate.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. Are There Certain Social Channels You Recommend B2B Marketers Focus on More Than Others?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). No wonder B2B pipelines are so under pressure.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. However, outbound shouldn’t translate into “spray and pray.” Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Heinz Marketing

MARCH 27, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. But we are back to winter for today, cold and rainy.

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

Adobe Experience Cloud Blog

SEPTEMBER 30, 2011

Even as social media and web applications become mainstream B2B marketing platforms, cold calling remains one of the most effective ways to make contact with decision makers, but only if done right. Information sources like LinkedIn, Data.com and ZoomInfo can be indispensible for making contact. Seek out contacts at the right level.

Cold Calling 48

Cold Calling Practices B2B Best Practices 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Ann Handley is the Chief Content Officer of MarketingProfs, self-professed content marketing bossypants, and best-selling author of Content Rules and Everybody Writes. Stop selling to everyone. Over and over.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Additionally, LinkedIn Sales Navigator provides insights into organizational changes and potential opportunities for engagement.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Launch Marketing

SEPTEMBER 16, 2020

An Accenture survey found that 61% of B2B transactions start online. Analyzing data is not just important for the end of a campaign but also during the campaign for retargeting and course correction, as well as overall planning and determining which methods work best. The post Part 2: How Do Your B2B Data Analysis Practices Measure Up?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. They provide details on keyword optimization, linking best practices and formatting. For the best quality leads, LinkedIn is the best place to be. The list of questions is endless, so let’s dive in.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts.

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

AUGUST 20, 2018

What Channel Is the Best for…? . Here’s why: Users come to social media platforms for many different reasons, and not every channel is the best channel to approach your potential customer or to engage your current customers. For B2B: LinkedIn. The short answer: it depends. You can then retarget them on other platforms.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The Biggest Contributor to B2B Revenue. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. LinkedIn is where the pros go, so it’s long been the gold standard for B2B marketers.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JUNE 29, 2018

If you can do this, you have the best shot at buyers accepting a meeting with you. In the latest Top Performance in Sales Prospecting research report, 488 B2B buyers revealed the top five offers that are most likely to sway them to accept a meeting or connect with you. Make a Great First Impression on LinkedIn.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. However, the top reason why U.S. Usage of relevant topical keywords.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Directive Agency

FEBRUARY 4, 2022

On that same note about data, you’ll want to understand some of the best practices around data, such as normalization and standardization, duplicate prevention and merging, data enrichment, and so on. Those four are Hubspot, Marketo, Pardot and Eloqua. Six Bricks is the premier training platform for Marketo and Bizible.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. Measure success at each stage of the funnel and use B2B-centric metrics. Putting an ABM strategy in place is just the beginning.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2012

by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. What do you think of our initiative here at Marketo? Are they linking back to your company page?

Linkedin 48

Linkedin Organization SEO Marketo 48

Adobe Experience Cloud Blog

JULY 12, 2017

And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. At Marketo, we have several programs such as our Champion program and Purple Select to which we invite those who bleed purple!

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Martech

JULY 23, 2021

Recently, Scott Brinker of ChiefMartec.com and HubSpot posted a terse update on LinkedIn: “Marketing = ops.” Operations, meanwhile, is trying to figure out the latest changes in Marketo or HubSpot – and document their response to them. Should it remain at the conceptual rather than practical level? These people aren’t marketers.

Order 117

Order Marketing Automation Services CMO Marketo 117

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. were female.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48