Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. In addition to choosing the topic, consider what format would best support it. Identify A Voice.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. You Know the Steps of the B2B Purchasing Process.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. Simple landing pages are best to draw attention to your CTA. Source: [link]. Landing page builders such as Leadpages, Unbounce, and Instapage offer pre-built templates that are designed using landing page best practices.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. 7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research.

Process 105

Process SEO B2B Marketing Lead Scoring 105

B2B Digital Marketer

APRIL 11, 2024

Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. Another important practice is to add links to authoritative sources.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

KoMarketing Associates

JUNE 17, 2020

Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Just don’t expect it to be a significant driver of B2B leads… right? Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?” Create internal and external links to other relevant content. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. What was once a commonality among B2B emails is not necessarily the case anymore.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

BOP Design

JULY 27, 2021

One thing I know for certain, our B2B website contact form leads are our most promising leads to close and in most instances, they close in record time. When you receive a notification about your new B2B website lead , does your team have a plan to ensure this lead doesn’t fall through the cracks? 3 Links in Your Initial Email.

Rules 124

Rules Work Management Marketing Management Sales Qualified Leads 124

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Informative B2B Emails. Read more: B2B email marketing and lead nurturing – planning tips. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B. What is B2B website design?

Design 107

Design Marketing Websites B2B Advertising Agencies 107

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. B2B web design focuses on creating websites that are tailored to meet the needs of businesses selling to other businesses.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Webbiquity

MARCH 26, 2024

There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. It provides “best practice templates, insightful analytics, and productivity-boosting AI features.” The post Book Review: Smart Brevity appeared first on B2B Marketing Blog | Webbiquity.

Newsletter 172

Newsletter Blogger PR Paper 172

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. These opportunities could be a mix of buttons, images or a URL link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Read more: 10 stats to consider when building a B2B content marketing strategy. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Launch Marketing

MARCH 17, 2022

While webinars are being utilized across all industries, B2B webinars have certainly become one of the primary ways to distribute information, and even gain quality leads. Thankfully, there are a few best practices that you can use to inform your webinar strategy and derive greater results. best times? to hold webinars.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics?

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

BOP Design

JUNE 13, 2023

Together, these factors have propelled the importance of Digital Accessibility for B2B websites to new heights. Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers.

Design 62

Design Marketing Websites B2B Guidelines 62

BOP Design

AUGUST 29, 2022

If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. To summarize, WordPress is secure, but only if users take appropriate steps to make it secure and follow best practices. But it also makes it suffer from various vulnerabilities.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Several pieces of content that link together, all using keywords that relate to Kubernetes security are required, like on the diagram below.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

DealSignal

AUGUST 3, 2023

The best email marketing campaigns target the right audience with engaging, personalized emails at the right time. However, the most critical factor in reaching your audience is high-quality B2B data with verified contacts and verified emails. However, not all email marketing campaigns are created equal.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Launch Marketing

FEBRUARY 16, 2022

In this first post of our series to support successful B2B marketing in 2022, we take a look at emerging trends and practices in email marketing. Email marketing continues to be one of the most impactful and widely used tactics in B2B marketing toolkit. Read our blog on the five email marketing best practices.

Marketing AI 118

Marketing AI Email Marketing B2B Marketing Trends 118

Launch Marketing

JUNE 16, 2021

This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix. In your promotional email, it’s best to send out an email that includes the date and time of the webinar, an enticing reason to attend and a link for registration. Best Time to Host a Webinar.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133