best-practice 
Webbiquity
APRIL 19, 2022
In B2B marketing, trust and credibility play an even more important role than in B2C. They’ll recommend you because they honestly believe you are the best business for the job. 54% of B2B buyers say they want to read through a case study before making a decision. Businesses want to work with the best in the business.
Act-On
NOVEMBER 15, 2023
In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. As a result, B2B companies are investing heavily in sales enablement tools. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
APRIL 7, 2021
2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. The data bears this out.
Launch Marketing
AUGUST 16, 2023
Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. These tools have a vast number of capabilities that are making huge differences.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). B2B sales are way more emotional than B2C because people’s careers are on the line. Here’s the thing: we have more channels, content, and technology to reach potential customers.
KoMarketing Associates
FEBRUARY 13, 2020
There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work.
sagefrog
FEBRUARY 28, 2024
In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
Expert insights. Personalized for you.
334 
Let's personalize your content