Webbiquity

APRIL 20, 2010

Get the answers to these questions and more here in the best blog posts and articles on email marketing from the past year. Best practices for recruiting email subscribers by iMedia Connection. 11 email design best practices by iMedia Connection. Email’s new role in digital marketing by iMedia Connection.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. What are the best ways to search on this platform? What are the best tools for increasing your effectiveness and efficiency on Twitter? How can you measure results? Galen DeYoung. Matt McGee.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

JULY 6, 2010

These are the posts that readers have “voted&# as the best by their traffic so far. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. The One Effective Use of Facebook for B2B Marketing. Best Social Media Stats and Market Research of 2009. How to Write an Ad Agency RFP. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. 4 Business Blogging Best Practices by HubSpot Blog. How can you get more links to your blog? Google Analytics ) to the lesser-known (e.g.,

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

APRIL 19, 2010

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. TigerDirect, Wal Mart) to consumers and b2b buyers. This shift has also altered best practices for successful product launches. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Digg : Delve into this library of articles on almost every topic. Have you found any additional channels that fit your B2B marketing requirements?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Chris Koch.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

FEBRUARY 14, 2010

The guide itself is well-researched, clearly written and highly practical. As the report notes, “The most important brand attributes for a B2B vendor are often credibility and trust – and unless you are a well known company like IBM, the best way to build credibility and trust is by sharing useful information. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

AUGUST 18, 2010

Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Though written primarily for sales professionals, SNAP Selling is equally valuable to b2b marketers who support their sales teams. Subscribe to the comments for this post? Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

MLT Creative

MARCH 16, 2011

Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball. Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 6. Online Video Sites – These are great B2B marketing tools. Use these sites to: Gain referrals.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn Tips and Best Practices. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. These posts also frequently include guidance on practices to avoid when pitching bloggers. As the social media landscape continues to evolve, interactive PR practices must evolve along with it. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

APRIL 27, 2010

One in three marketers said that measuring results and identifying best practices are their top questions about social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%).

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

We wanted to share this slide presentation with other B2B companies who were interested in hosting their own Social Media Month, so feel free to download it and customize for your company to use as a foundation. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation.

Marketo 48

Marketo Digg Training Social Media 48

Convert

NOVEMBER 13, 2023

Here’s what they understood: Relying solely on intuition and best practices for product development decisions isn’t enough. If you deny it, I’ll refer you to Blockbuster and Digg. Because this learning happens continuously, the product direction changes based on the insights to match the users’ needs best.

Product 52

Product Lead Ranking A/B testing Sample 52

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Savvy

JULY 28, 2009

Rather, this is a recap of some day-to-day, practical apps that I use most every day – and a few I’m investigating. Sites to Manage Your Brand and Control Your Message – One of the best round-ups I’ve seen in a long time. Twitter Tools (NEW) for Businesses : A keyword tracking tool plus a best practices manual.

Tools 40

Tools RSS Statistics Digg 40

Hubspot

MARCH 10, 2011

Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. So the story here is not the technology, but the fact that this type of service is now available on LinkedIn, making it extremely relevant for B2B marketers. Connect with HubSpot :

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. The social side is interesting when it comes up in B2B or B2C. It’s the best advice […]. Best Engaging Communities.

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

JUNE 30, 2009

Some perceived this "new" practice to be frivolous. We have resource constraints and we make the best of them. " For any B2B concern, blogging is sales. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MAY 3, 2007

social tagging and its impact on marketing practices. He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies. technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Digital B2B Marketing

APRIL 6, 2011

Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. 8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out. Thanks for the comment!

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 27, 2011

All it takes is one comment exposing selfish motive to undermine your best intentions. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. But don’t pressure employees to share.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Social Media 100

Social Media Media Budget Programs B2B 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Creating Engagement in B2B Marketing A recent Cone Inc.’s Kill the white paper!” Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-. Thanks Jason!

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

LEADership

DECEMBER 3, 2013

The problem is, we cannot even manage the B2B data we have today! There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Click here to download a free eBooklet: 13 B2B Lead Generation Mistakes You’ve Made.

B2B 40

B2B Curation Demand Generation Digg 40

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. practices, blogs and more. ROI Is Dead by StraightUpSearch.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Otherwise, it would be feel like an advertising content, not a blog post anymore. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119