Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 9, 2015

Million Tweets Say About the Best Time to Tweet – Buffer Social. People have been arguing about the best time to send tweets practically since the dawn of Twitter. The most popular time to tweet and the best times to tweet for engagement differ across time zones, so it’s still important to experiment.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print. So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

AUGUST 20, 2013

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Many salespeople see no upside in sharing information, which is a practice which is essential to building social capital. They’re short-term thinkers. Make it safe to express opinions.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

MARCH 10, 2011

LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment. Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&#

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

AUGUST 19, 2011

Wright patiently explained that the practice was standard operating procedure for cash customers in the hospitality industry and that the charges were routinely reversed within a few hours. These forces will affect B2B and B2C businesses, nonprofits and government agencies. All our managers will drive the shuttle to the airport.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50