Marketing Craftmanship

DECEMBER 11, 2014

that 41 years later, in 1999, was named the “Best Business-to-Business Ad of the 20th Century” by Advertising Age’s Business Marketing magazine. To promote the practical value of corporate advertising, the ad’s body copy read: “I don’t know you. Quite an achievement. I don’t know your company.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B Thought Leadership 100

Marketing Craftmanship

SEPTEMBER 18, 2020

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147

Marketing Craftmanship

OCTOBER 22, 2019

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. Regardless of whether your professional field is medicine, law, technology or finance, that same ranking applies to how you will be valued by clients, particularly in B2B businesses. Accessibility.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Marketing Craftmanship

SEPTEMBER 1, 2015

For many decades, physicians have been taught the “3 A’s” of a sound medical practice. Regardless of whether your professional field is medicine, law, technology or finance, that same ranking applies to how you are valued by clients, particularly in B2B businesses. Accessibility.

Ad brokers 100

Ad brokers Business Loyalty Opinions 100

Marketing Craftmanship

APRIL 4, 2017

I’m the 7th generation of bagpipe makers in me clan, and I make the best pipes in Scotland. Go back to America, find yerself a tutor, and learn to play the practice chanter.”. “I As I turned toward the door, his said, “Hold on, young man.” His voice softened a bit and he took a step toward me. But I only make me pipes to be played.”.

Generation 100

Generation Marketing & Strategy Paper High Quality Lead 100