Re-Thinking the “Best B2B Advertisement of the 20th Century”
Marketing Craftmanship
DECEMBER 11, 2014
that 41 years later, in 1999, was named the “Best Business-to-Business Ad of the 20th Century” by Advertising Age’s Business Marketing magazine. To promote the practical value of corporate advertising, the ad’s body copy read: “I don’t know you. Quite an achievement. I don’t know your company.
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