Biznology

FEBRUARY 24, 2020

For this podcast episode, we share some of their best practices. Good luck with running your own online meetings, and please share your own tips and best practices as comments. The post FIR B2B #131: HOW TO RUN WEBCASTS AND VIDEO CALLS appeared first on Biznology. Do you have the right kind of slide deck?

Webcast 104

Webcast Skype Video Marketing RSS 104

Biznology

MAY 29, 2020

In this podcast, we look at the best and worst examples that we’ve seen cross our inboxes. We both liked the practicality of the piece and how it offers some solid suggestions that anyone can use to straighten up while living in isolation. Amazon removed over 530,000 coronavirus-related product listings due to price-gouging.

PR 104

PR Phishing Cross-Selling Best Practices 104

Biznology

JUNE 27, 2013

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. Here is my seven-step checklist to ensure your landing pages adhere to B2B best practices: Connect the landing page directly to the outbound message.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Here’s why B2B companies are jumping into proprietary events. For NewsCred, the primary objective is to deepen customer relationships, says Melissa Blazejewski, B2B events manager. This got me wondering. Like this post?

Conference 80

Conference Trends B2B Trade Show 80

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Which leads me to 5 Do’s and Don’ts of B2B lead qualification. Before launching a telemarketing lead qualification process, separate the best prospects from others.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Here’s the best practice: Create a centralized data input group. Here’s the best practice: Create a centralized data input group. Test a few vendors to find the one that works best with your data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

SEPTEMBER 17, 2019

Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. Personalized content recommendations make suggestions to a visitor about the best content they can check out next. In practice, it doesn’t even matter whether it’s B2C or B2B.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. They all seemed to grasp the concept, but had difficulty putting it into practice. But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

DECEMBER 14, 2016

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. Five mistakes B2B organizations make when creating their technology marketing videos. Six questions to ask when planning your explainer video.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

AUGUST 17, 2018

But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. This reminded me of the longstanding debate about inbound versus outbound in B2B.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

JUNE 30, 2017

They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. Here are the seven worst “practices” I enco u nter. First a few housekeeping details”.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Biznology

OCTOBER 28, 2010

But this powerful new local marketing wave is yet to wash over a huge segment of marketers—B2B marketers. As a result, many businesses haven't optimized these increasingly important local online marketing tools to their best advantage. B2B is slower to adapt. People say that B2B isn't local. Powerful stuff.

Google 80

Google Paid Search Agency Marketing Analytics Tools B2B 80

Biznology

JUNE 8, 2017

We think the practice of content marketing can be very valuable to companies, and the whole book is about how to do it without creating content shock. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure. In B2B, about 80 percent of the sales cycle is unbranded.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

APRIL 28, 2014

My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? But, in B2B, it’s not so simple. So in B2B, budgets are often set more at a higher level than campaign ROI. Here are 5 methods that B2B marketers may be using to set marketing budgets.

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Biznology

FEBRUARY 25, 2019

What was originally a platform for online professional profiles and resumes, LinkedIn has evolved into the world’s largest professional online community and a vast B2B content marketing platform with more than 467 million member profiles and 26 million company pages. Also, you can ask questions and get advice from peers and experts.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

MAY 15, 2017

You can test what works for you, but go by our main keys for choosing the best promotional product for your brand. Our three keys for selecting the best promotional product is that it must be useful to the recipient, represent your company well, and help the recipients make a connection to your brand. Like this post?

Merchandising 140

Merchandising Promotion Campaigns Budget Programs 140

Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

MARCH 13, 2015

Having managed several national sales groups in my past life, the tools at our disposal were and still are – hire the best; fire fast; train, motivate and coach; align compensation with results; organize territories properly; keep non-selling time to a minimum; then stand back and let sales do their job. Data-Driven Sales 2.0. Like this post?

Resource Management 80

Resource Management Burn Rate B2B Sales Marketing Management 80

Biznology

MARCH 30, 2015

For years, scientists have studied the best brain hacks that build trust, persuade consumers, and drive sales. You see these copywriting and design hacks everywhere – from skin care marketing and B2B advertising to marketing copy selling airline tickets, software, and watches. large B2B company” and sound canned.

Copywriting 80

Copywriting Rules Conversion Rate B2B Sales 80

Biznology

DECEMBER 6, 2016

She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice communications.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. A positive experience when visiting the trade show booth.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. So do 78% of B2B Buyers.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

NOVEMBER 14, 2014

When applied to content marketing practices, storytelling can make the difference between content that’s quickly forgotten and content that is taken to heart and encourages action. You have to start with great content–really your best work. B2B companies can create emotional connections, too.

Storytelling 80

Storytelling Work Management Marketing Management B2B Sales 80

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. To add to the complexity, B2B marketing involves multiple targets in a single account, with multiple touches through myriad channels—online and offline—over months and years.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Biznology

JANUARY 23, 2014

Building this practice requires a four-step process: 1. The best marketers, in my opinion, understand “Deal Biometrics”. End users want to be assured that they can trust the content they are using to accomplish their jobs. Trust can be achieved by knowing the content at hand is valid, approved, and controlled.

Enterprise Management 80

Enterprise Management Touchpoints Work Management Internet Marketing 80

Biznology

JANUARY 3, 2019

I’ve always thought B2B marketing attracts unusually interesting professionals. Check out his new book, The Expert’s B2B Revenue Growth Playbook. It’s practical and action-oriented, with a zillion tips on how to build sales—enhance your website, choose your key metrics, develop compelling content and more. Great work, Scott! .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Image via CrunchBase. Search was called out in only a few of their plans.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

MAY 7, 2019

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. Clearly, B2B sellers want to be found, and praised publicly by their fans.

Work Management 132

Work Management Marketing Management Advertising Channels Peer-to-peer 132

Biznology

APRIL 30, 2018

The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. And most people do filtered the reviews they publish, so customers see the best reviews. It is also probably best for your marketing efforts. Conclusion.

Google 58

Google Work Management Marketing Management Guidelines 58

Biznology

AUGUST 22, 2010

While it sounds interesting, it's not as easy as one might think when putting it into practice. The best way to show this is an example of someone who took a dry subject (lighting) and turned it into something that made me chuckle and think.

Intent 80

Intent Wikipedia Content Viral Marketing 80

Biznology

DECEMBER 23, 2016

He remembers enough to find her LinkedIn profile, but it’s practically blank. If you’re not putting yourself forward in the best possible light, providing relevant details, and allowing potential new clients to get to know you before committing to a phone call, you’re putting yourself at a great disadvantage.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

SEPTEMBER 24, 2014

In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. And there is no dearth of blogs on B2B marketing. Eric’s writing is always practical, action oriented, and a joy to read. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors.

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

JULY 25, 2013

In the B2B marketing world, content is used primarily to 1. Advice about content audits is widely available—much of it about website content analysis, but I am proposing an audit specifically designed to serve B2B marketing needs. Here’s a 3-step process for conducting a B2B content audit. Photo credit: Wikipedia.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Biznology

JULY 18, 2018

Sometimes the best way to start is with just two personas. For many of my B2B clients, they start with the exact same two personas: the folks who want to know what it does vs. the folks that want to know how it works. Most B2B products and services have similar breakdowns between the business-oriented and the technical.

Buyer's Journey 106

Buyer's Journey Case Study Case Studies Consulting 106

Biznology

DECEMBER 11, 2018

The unique value of Salesforce is that we have the technology to power the customer experience across not just marketing, but also sales, customer service, commerce and more–both online and offline, and for both B2B and B2C companies. Hester: What is your organization doing to help marketers learn how best to use technology?

Work Management 112

Work Management Marketing Management Product Paid Search Agency 112

Biznology

AUGUST 16, 2018

” In practice, few digital marketers I talk to have attribution working well enough to give each touch point in a customer journey the credit it is due. This example illuminates how attribution modeling works best. So the best practice is not to gate assets in early-stage experiences. A note on gating.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Biznology

AUGUST 8, 2018

You’re undoubtedly very familiar with any number of intimate details about your very best customers. For instance, if you’re a B2C marketer and I asked you what your best customers look like, you might say something like this: Female. What do you know about these folks? A ton, right? Aged 25-34. Household income $65K+.

Planning 123

Planning Psychographics Demographics Clickthrough 123