Avitage

MAY 2, 2012

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Avitage

OCTOBER 21, 2016

Challenger Sale introduced concepts about what B2B sellers should do. They looked at what the best B2B sales people have actually been doing. We’ve been applying Challenger Customer principles and practices in our client work for almost a year. Challenger Customer provides the roadmap, AND the accelerant.

B2B Sales 120

B2B Sales B2B Practices Research 120

Avitage

FEBRUARY 2, 2016

There is a generally high desire for sales coaching in B2B selling. Training methods include information transfer, modeling best practices, and sales practice with feedback. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success.

B2B Sales 120

B2B Sales Training Differentiation Acquisitions 120

Avitage

MARCH 21, 2013

For example, the Best Buy tablet or cell phone sales person has a different job, customer, and required competency set than the enterprise rep selling complex IT products and solutions, or the rep introducing business transformation solutions. Sales Enablement Behavior Sales sales best practices'

Lead Ranking 120

Lead Ranking B2B Sales Vendors Buy 120

Avitage

JUNE 24, 2015

We believe this missing element is the reason content under-performs, organizations experience the perennial ““challenges that B2B marketers face”” (Content Marketing Institute), and demonstrating suitable return on content investments is elusive. This indicated that video is the best medium.

Content Marketing 120

Content Marketing Paid Search Agency Class Content 120

Avitage

JULY 7, 2015

But what exactly does this mean — in practice? We’ll source reader inputs over a couple of weeks and post the best suggestions. Their target users are B2B inside sales reps and managers. Makes sense. I invite you to collaborate in this real-time case example.

Marketing Management 120

Marketing Management Content Paid Search Agency B2B Sales 120

Avitage

MARCH 21, 2013

For example, the Best Buy tablet or cell phone sales person has a different job, customer, and required competency set than the enterprise rep selling complex IT products and solutions, or the rep introducing business transformation solutions. One can’t read a marketing article without this as the de-facto starting point.

Lead Ranking 120

Lead Ranking Vendors B2B Sales Buy 120