ANNUITAS

MAY 19, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. This is not a strategy; this is an idea or at best, a suggestion. but no diploma stating such.

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

ANNUITAS

FEBRUARY 16, 2023

Best in class companies see net dollar retention rates of up to 120%, meaning that for every dollar they took in from a customer last year, they expand relationships by an average of 20%. Transforming Your Go-to-Market Organization How can you take the next step in your transformation towards a Converged Growth B2B go-to-market organization?

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

FEBRUARY 3, 2015

B2B demand-generation strategist leads firm’s strategic client programs . Harmel as Principal and EVP, Demand Process Strategy Practice. Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. ANNUITAS Names Jennifer L. ATLANTA — Feb.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

MARCH 5, 2013

The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . What does deliverability mean for a B2B marketers? Did you know that typically B2B marketers only have a deliverability rate of 78 – 86 percent? Segment by target audience.

Deliverability 100

Deliverability CAN-SPAM Privacy Demand Generation 100

ANNUITAS

APRIL 30, 2015

According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 60% of marketers reported that they deploy 15 plus demand generation campaigns per year. Of course marketers still need the basics skills and understanding of technology and marketing best practices, but more and more, they just want to know how to do it all better.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

APRIL 1, 2014

Having a passionate power user on board means someone owns the solution, focuses on the platform daily, thinks about best practices and continuous learning, as well as how to optimize the solution for maximum results. In the end, the basketball coach is there to make sure we do the best we can, maximizing efforts and results.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

AUGUST 6, 2015

Take a look at last year’s B2B Enterprise Demand Generation Study by ANNUITAS to get a general idea about what KPIs and areas to focus on. The collaboration across teams to share new best practices and the constant encouragement and support for technology certifications keeps us all in a spirit of continuous improvement and adaptation.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Clearly, not best practice. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. of B2B marketing organizations design content specifically for each persona that is on the buying committee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

MARCH 31, 2015

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event?

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

MARCH 24, 2016

With #FlipMyFunnel , the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. There is no doubt that within the world of B2B we are living in a consensus buying era.

Demand Generation 100

Demand Generation Account Based Marketing ABM Demand 100

ANNUITAS

OCTOBER 31, 2023

They repeat practices that show diminishing returns, lack the framework of a larger GTM strategy, and fail to move any closer towards building a true Perpetual Growth Engine for the organization. “Winning B2B companies go beyond account-based marketing and disproportionately use hyper-personalization in their outreach.”

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

SEPTEMBER 3, 2020

SalesLoft – and most technology platforms, for that matter – fail to discriminate between best-in-class and worst-in-class practices. COVID-19 is changing how B2B buyers and sellers interact. Also, to be fair to SalesLoft, I know they do their best to educate against some of these ‘worst’ practices.).

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

JULY 23, 2015

We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

AUGUST 18, 2016

It’s not every day that a group of leading B2B marketers gather in Boston. Last week over 400 marketers attended #FlipMyFunnel in Boston to share best practices in marketing on topics including Account-Based Marketing (ABM), MarTech, Sales Development Email Dos and Don’ts (some scary examples here), Leadership, Big Data and much, more.

Account Based Marketing 100

Account Based Marketing Top of Funnel CMO ABM 100

ANNUITAS

APRIL 23, 2015

I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. It’s counterintuitive to every best-practice we know, yet we keep doing it.

Demand Generation 100

Demand Generation Demand Advertising Benchmark Marketing Prospects 100

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Use Twitter as your event curator -.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

MARCH 13, 2014

Recently, MarketingProfs published an article about how to hire the best marketers for your team , which got me thinking – with the different facets of demand generation and their discreet areas of expertise, what is the ideal skill set for the future? Solid understanding and practical application of lead management principles.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

AUGUST 14, 2014

This is especially true for B2B senders who send to smaller business domains. For best results, slow down the volumes to these smaller domains to get emails delivered. Keep in mind that regular list hygiene is critical and keeping your database current and fully opted-in, or even better, double opt-in is best practice.

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Q: What is the biggest challenge for B2B content marketers today? Q: How has the role of content marketing changed in the past five years?

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. I’m not sure there’s a once and for all answer because the practice of content marketing continues to evolve. How important is it in a B2B demand generation strategy to incorporate story telling?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

APRIL 10, 2014

The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. At a high level, B2B marketers need to be looking to develop content that Engages, Nurtures and Converts a buyer. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. We just need to remember we are not all using best practices…yet. That was very evident at Interact13.

Work Management 100

Work Management Planning Demand Generation Conference 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. There is quite a bit of uncertainty on how companies should approach lead management and what it takes to achieve best practices. So what are these myths?

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%).

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

ANNUITAS

MARCH 10, 2015

By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations. Living in beta .

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

ANNUITAS

MARCH 22, 2016

Last week’s Saint Patrick’s Day in Boston kicked off with a power breakfast event hosted by Aberdeen Group with marketers sharing thoughts and best practices on everything from persona development to change management. Much of the discussion was focused on knowing your buyer and how to best engage them. Samantha Stone.

B2B Marketing 100

B2B Marketing B2B Buyer Personas Ideal Customer Profiles 100

ANNUITAS

MARCH 28, 2023

ANNUITAS has in recent posts covered the increasing shift we are witnessing within best-in-class go-to-market organizations from organizational silos and ‘ random acts ’ among marketing, sales and customer success teams to a true, Converged Growth organizational model. Research overwhelmingly supports this approach. “B2B

Lead Ranking 130

Lead Ranking Marketing Analytics Tools Demand Act-On 130

ANNUITAS

APRIL 14, 2016

How can B2B marketers identify what’s resonating and driving people through the funnel? Typically, it is a buying committee and not a single buyer in B2B but many companies cram every different persona into the same nurture, regardless of differences in priorities and pains across that committee.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

ANNUITAS

JUNE 23, 2015

However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. Q: What’s the number one reason relevance is so difficult for B2B marketers? Yet matter it does.”.

Relevance 100

Relevance Demand Generation Agencies Enterprise Management Paid Search Agency 100

ANNUITAS

NOVEMBER 15, 2016

Three years ago, we at ANNUITAS wanted to understand the challenges enterprise B2B marketers in demand generation roles were facing. So, we decided to build our own study and then share the data with the B2B market to help us all become better marketers. It’s hard work. A lot of hard work, but worth the effort if you can do it.

Customer Surveys 100

Customer Surveys Ad Building Peer-to-peer Demand Generation 100

ANNUITAS

SEPTEMBER 18, 2012

JPW: Account based marketing is a practice through which B2B marketers can align themselves to their sales counterparts and drive more revenue by focusing their marketing & communications efforts on the ACCOUNTS that are most likely to become customers. AG: Demandbase has been a big proponent on account based marketing.

Account Based Marketing 100

Account Based Marketing DemandBase Lead Ranking Planning 100

ANNUITAS

SEPTEMBER 18, 2012

JPW: Account based marketing is a practice through which B2B marketers can align themselves to their sales counterparts and drive more revenue by focusing their marketing & communications efforts on the ACCOUNTS that are most likely to become customers. AG: Demandbase has been a big proponent on account based marketing.

Account Based Marketing 100

Account Based Marketing DemandBase Lead Ranking Planning 100

ANNUITAS

JUNE 30, 2016

Modern Marketers know it’s important to score leads and that lead scoring is a well known best practice. According to the 2015 ANNUITAS B2B Enterprise Study , 52% of marketers score leads based on behavioral activity and 48% score on call to action. If you don’t get lead scoring right, it is not something that will just go away.

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

ANNUITAS

NOVEMBER 24, 2015

Modern Marketers know it’s important to score leads, and lead scoring is a well-known best practice. According to the 2015 ANNUITAS B2B Enterprise Study , 52% of marketers score leads based on behavioral activity and 48% score on call to action. If you don’t get lead scoring right, it is not something that will just go away.

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

ANNUITAS

AUGUST 4, 2015

Recently Demand Gen Report 2015 B2B Buyer’s Survey reported that: 48% said of buyers’ purchase process included one to three people. Maybe they learn of best practices from LinkedIn groups or narrow their selection sets via vendor web sites. What their information needs are at each stage. Where they get this information.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100