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NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. As a result, B2B companies are investing heavily in sales enablement tools. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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MARCH 22, 2018

Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more.

Public Relations 162

Public Relations Practices B2B Best Practices 162

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FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel).

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. For example, say you provide B2B products and services. The use of SMS should be prompted by your strategy, and not the other way around.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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NOVEMBER 7, 2023

Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. Reposting your content on social media is incredibly easy to do There are plenty of best practices in marketing. And it’s practically free. Lots of time.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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SEPTEMBER 25, 2023

Sales and Marketing Best Practices: Why Work Together? The “marketing vs. sales” challenge is a tale as old as B2B time. It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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SEPTEMBER 26, 2023

SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Here are a few tips for getting started: Organize your list and attack the best opportunities first. For example, let’s say that you’re a software company and your target market is B2B content marketers.

SME 141

SME FAQ Domain Link Building 141