SmartBug Media
NOVEMBER 16, 2020
Lead nurturing is a powerful tool you can use to ensure your brand stays top of mind with prospects. It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey. But did you know that 65 percent of B2B marketers have not established any lead nurturing?
The Point
OCTOBER 30, 2013
A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Sure, strictly speaking, it’s one more step, but it’s not much of a barrier. Why is that necessary when we already know who these people are? Here’s why: 1. A click is not a response.
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Zoominfo
JULY 24, 2019
Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.
Zoominfo
FEBRUARY 1, 2018
Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.
SalesIntel
JULY 13, 2021
Here’s how personalization will take your B2B strategy to the next level. Read More: B2B Content Marketing: The Quick & Easy Guide ]. What is B2B Marketing? A B2B marketing strategy focuses on business-to-business sales. The Key Differences Between B2B and B2C Marketing. B2B buyers are more rational.
KoMarketing Associates
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.
markempa
MAY 30, 2017
When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. The B2B Persona project from Mathew Sweezey.
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