Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. But in my experience, answers like this are just lip service.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” B2B decision-makers have more content at their fingertips than ever before. This is a fantastic step forward for B2B consumers. Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” B2B decision-makers have more content at their fingertips than ever before. This is a fantastic step forward for B2B consumers. Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? This study highlights the disconnect that continues between B2B marketers and the rest of a company’s organizations. Barrier 2: Lack of Customer Insight & Content.

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. There are four barriers I frequently see that keep companies from adopting effective strategic planning. What other barriers do you see to strategic planning? About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing B2B 100

SalesIntel

JUNE 15, 2023

There are many factors to consider when looking for a B2B data provider for your business, or deciding whether to make a switch from, your existing B2B data provider. However, there is one thing most B2B data providers have in common. Your pipeline will be limited, and so will your success. Unlimited Credits.

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

The Marketing Blender

NOVEMBER 30, 2023

Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing. Lack of B2B Growth Strategy Having a marketing budget is crucial, but it’s equally important to have a well-defined marketing strategy. Let’s dive in!

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Heinz Marketing

JANUARY 30, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The Top Barriers to Creating Great B2B Content. The post B2B Reads: Clubhouse, RevOps, and Coffee Shops appeared first on Heinz Marketing. Great read, Ayaz Nanji.

B2B Thought Leadership 124

B2B Thought Leadership B2B Barriers Thought Leadership 124

ClickDimensions

SEPTEMBER 11, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Page Contents Toggle 1. Affordability 2. Lack of Defined Process 3. Limited Resources 4.

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing Strategy 52

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. That being said, statistics suggest that there are still many barriers associated with email marketing.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. But blogging should remain a top B2B content marketing strategy when creating mid- to long-form content.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Digital B2B Marketing

AUGUST 9, 2011

Strategic planning has to begin by addressing the internal barriers in your organization. Here are three steps that can help remove common barriers to strategic planning in B2B marketing organizations. As long as they are not addressed, your company is not ready for strategic planning.

Barriers 100

Barriers Planning B2B Marketing B2B 100

ClickDimensions

JULY 4, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Page Contents 1. Affordability 2. Lack of Defined Process 3. Limited Resources 4.

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing & Strategy 52

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing. The State of B2B Buyer Enablement. Measuring Content Marketing Performance: A B2B Marketer’s Perspective.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Customer Experience Matrix

MARCH 30, 2012

I’ve chosen one of the most popular questions: what are the barriers to marketing technology adoption? Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers. But I didn’t look carefully at how they compare.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Heinz Marketing

AUGUST 28, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B and B2C Boundaries Are Blurring. But when working collaboratively with others, using jargon and buzzwords creates unnecessary barriers.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

SendX

AUGUST 13, 2020

Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. In multiple companies, it is observed that for streamlining processes and overcoming barriers of communication, collaboration, and accountability there are various tools used.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 The fear of messing up (FOMU) is a major barrier for B2B buyers to pull the trigger on a purchase, no matter how compelling.

B2B Sales 109

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 109

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). GDN is more of a turnkey advertising solution, and the best B2B content providers usually belong to their own network. Google Display Network Pitfalls.

Display 184

Display Advertisements Advertising Adsense 184

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

AUGUST 31, 2020

And like anything ambitious, there are plenty of possibilities and drawbacks to consider, so let’s scale the enormity of it all back, and focus on the following question: How will GPT-3 impact the B2B space? Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Kapost

JANUARY 25, 2017

Using a unique mix of writing tips for B2B content helps organizations accomplish some very important things in a highly competitive digital space. To develop content that hits key areas of engagement on a more regular basis, be open to doing a content assessment in 2017 and employ a few of these writing tips for B2B.

Barriers 48

Barriers Top of Funnel Tips Buyer Personas 48

Top Rank Marketing

AUGUST 17, 2023

Interestingly, the ‘Barbie’ movie provides valuable insights that can be effectively applied to B2B influencer marketing. 1 — Embrace Diversity Like the Barbie franchise celebrates diversity in its characters, B2B influencer marketing should also embrace diversity in its content and collaborations.

B2B Marketing 77

B2B Marketing B2B Storytelling Marketing & Strategy 77

BOP Design

JUNE 13, 2023

Together, these factors have propelled the importance of Digital Accessibility for B2B websites to new heights. Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers.

Design 62

Design Marketing Websites B2B Guidelines 62

Sword and the Script | B2B

JULY 12, 2022

Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment. Image credit: Unsplash.

B2B Sales 64

B2B Sales B2B Marketing B2B Barriers 64

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. If it doesn’t, it should. Include a call to action.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

APRIL 3, 2017

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. However, just one-in-five B2B marketers elect to update their data if existing values conflict with third-party data.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing. So back to the question: how important is content marketing for B2B business?

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s an exciting time to work in this category. Get MarTech!

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The “Power Trio” for B2B Marketing, sales, and customer success – the three pillars of B2B growth – each possess unique insights crucial for driving meaningful growth.

Top of Funnel 97

Top of Funnel Work Management Verticals Marketing Management 97

The ROI Guy

JANUARY 9, 2018

This new study indicated business value related barriers as two of the top three challenges impacting the ability for sales organizations to achieve their 2018 revenue objectives. So, what are you doing in 2018 to help overcome these top Business Value priority sales barriers?

Barriers 59

Barriers Allocation Business Budget Programs 59

ANNUITAS

JULY 21, 2022

Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. ” In my last piece, I also outlined a new strategy tack.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130