ANNUITAS
OCTOBER 7, 2020
It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds. Banner Ads. Which brings us to ABM.
DemandBase
MARCH 30, 2020
B2B advertising is no different. In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. Open Exchange buying not only on irrelevant sites and apps but often on content that is not brand-safe, content farms with excessive ad load, etc.
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The Point
OCTOBER 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).
Biznology
DECEMBER 5, 2014
Some B2B marketers know exactly what accounts are in their target market. You can also tap the resources of B2B “deep data” providers like Avention and HG Data. Banner advertising targeted by account. Some publishers offer IP address driven delivery of banner ads, which vastly reduces waste. What a luxury!
Digital B2B Marketing
JANUARY 22, 2013
This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. For B2B marketing organizations, Bizo continues to develop more robust data. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well.
Content4Demand
MAY 6, 2020
There is a lot of great technology available to help B2B firms execute ABM strategies, creating personalized experiences at scale. It can include everything from high-level themes to banner ads, social posts, podcasts and interactive experiences. Webinars have been part of the B2B marketing playbook for a long time.
Martech
AUGUST 19, 2021
Good morning, Marketers, and do you switch on the TV to watch B2B? The new trend towards B2B vendors in the tech space streaming quality video content brought out some skepticism in some of my colleagues. B2B marketers certainly listen to podcasts about their work outside their work. BOX AD GOES HERE. Editorial Director.
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