LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Interesting evolutionary spin on B2B marketing! The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

Wondering Out Loud

MARCH 27, 2009

I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar. His statement, and I’m paraphrasing, was: B2B is different than B2C. Whether the market is B2B or B2C they are both, in the end, P2P.

P2P 40

P2P Social Media B2B Sales Sales Cycle 40

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. At face value, it is a great merchant-services solution for B2B companies, retailers, restaurants, nonprofits, and green businesses. The power of processing payments has now been optimized for mobile.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

B2B and B2C have something in common: they are both P2P. So many people see B2B and B2C as two very different animals. Here is Jenn’s advice for B2B organizations using Instagram: Hashtag guidelines. But, the reality is that we are all people communicating with other people.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. The power of processing payments has now been optimized for mobile.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

B2B Digital Marketer

MAY 27, 2021

The problem is, B2B marketers are not building advocates. They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). 01:34 – How can a B2B organization build advocates for their brand? appeared first on B2B Digital Marketer.

Organization 52

Organization P2P Ad Building Brand Identity 52

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Many B2B brands are concerned about proving the ROI of social. At the end of the day, we’re people talking to people.

Marketing AI 93

Marketing AI Creativity Burn Rate B2B Thought Leadership 93