The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

JUNE 17, 2020

Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Just don’t expect it to be a significant driver of B2B leads… right? Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 122

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 122

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? It’s not mobile friendly The first thing you can do when evaluating whether your website looks current is by pulling it up on your phone or tablet. So, what are outdated icons?

Design 119

Design B2B Paid Search Agency Copyright 119

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 113

Tactics Work Management B2B Marketing Marketing Management 113

KoMarketing Associates

AUGUST 12, 2020

Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. As a B2B advertiser, you’ll have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Which Categories Make Sense for B2B?

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Navigate the Channel

AUGUST 14, 2023

In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. Adapting to Changing Consumer Behavior Mobile-First Approach Mobile devices play a pivotal role in the research phase.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Programmatic advertising.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In fact, mobile commerce volume is expected to hit $620.97

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Marketing Insider Group

SEPTEMBER 15, 2020

While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. So let’s keep an open mind.

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. Soon thereafter, your mobile phone rings. In B2B, too many professional revenue team members deploy tactics that just don’t work for today’s newly empowered buyers. . B2B buyers do not want to engage your company on your terms.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Zoominfo

JANUARY 20, 2021

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. Doing so will boost a broad, positive customer experience. .

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Yelp isn’t traditionally thought of for B2B listings, but because many other platforms pull in Yelp reviews, it’s important to at least claim the listing here.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Sana Commerce

SEPTEMBER 22, 2023

We all know the high-pitched beep noise when using a barcode scanner at the checkout in a B2C store. It’s time to get to know the newest technology in B2B that makes checkout easy: mobile barcode scanning. 10 years ago, B2B customers couldn’t imagine using their smart devices to scan and order items in warehouses.

B2B 52

B2B Work Management Marketing Management POS 52

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. So, who are your B2B customers today? Or a text message?

B2B 52

B2B Work Management B2B Sales Act-On 52

Webbiquity

NOVEMBER 4, 2021

Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. That could mean launching an online e-commerce site or creating a new mobile application to support people using smartphones. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Take Amazon and Netflix, for instance.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Marketing Insider Group

APRIL 6, 2020

Optimize for mobile to better meet your customers’ and patients’ needs for quick information in a crisis. Optimizing your healthcare company’s SEO – whether you’re a B2B company or a direct B2C caregiver – is the best way for you to be the first goods or services provider people will find. Make Sure You’re Mobile-Optimized.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Only B2B

MARCH 30, 2022

Appointment setting is used by B2B companies to attract new clients and develop their reputation. ?. B2B sales is a highly competitive environment that differs significantly from traditional B2C interactions. According to Statista , over 25% of all e-commerce sales in the United States are for B2B products or services.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

Sana Commerce

MAY 2, 2022

The B2B e-commerce marketplace is crowded. A record 6 billion orders for B2B e-commerce were shipped in the United States alone in 2019. So how do businesses build web stores that stand out and what B2B e-commerce trends can marketers use to capitalize on these opportunities? What does mobile optimization look like?

Trends 52

Trends B2B Marketing Planning B2B 52

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. Reportei : This is a dashboard tool designed for agencies that serve B2C clients.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. It encompasses a wide array of activities, from online shopping platforms to mobile commerce applications. How does digital commerce in B2B work?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

SmartBug Media

JANUARY 16, 2023

If you’re a marketer in the B2B sphere, give yourself a pat on the back. For B2B companies, 2022 was one for the books—and, unfortunately, there’s no guarantee that 2023 will be any easier. By leveraging B2B inbound marketing. E-books, checklists, worksheets, and other gated content offers are not exclusive to B2C businesses.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. The problem with technology innovation.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Marketing Insider Group

APRIL 11, 2023

The most effective websites have: Easy-to-use interface Eye-catching design (representative of your brand) Mobile-friendly layout Quick responses High quality content Engaging visuals Technical optimization that attracts visitors Developing a website that is both professionally and aesthetically pleasing is no easy task.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

SmartBug Media

MAY 12, 2021

However, a B2B website UX comes with its own set of best practices distinct from a B2C website. For example, B2C websites usually are aimed at just one buyer per visitor; B2B customers often involve a variety of people in different roles working together to make a decision to buy your product. Optimizing for Mobile.

Examples 64

Examples B2B Mobile Marketing Click Rate 64

Sana Commerce

FEBRUARY 19, 2023

This can include both B2B and B2C products such as floor and wall coverings, upholstery, home textiles, cookware, and even cleaning materials. Today, almost all B2B buyers prefer to do online business with manufacturers and distributors, citing convenience and efficiency as the primary reasons. What is furniture e-commerce?

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Navigate the Channel

NOVEMBER 15, 2022

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. A lot of stuff.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Influitive

MARCH 10, 2017

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Communities 259

Communities Ad Building Brand Identity Branding 259

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Martech

OCTOBER 7, 2021

Good morning, Marketers, and B2B is becoming more experiential. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. It’s no longer about selling a product and ticking the box -— it’s no longer purely transactional.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Funnel Advertising Digital Marketing Funnels 98