B2B SEO vs B2C: What’s the Difference?
KoMarketing Associates
JANUARY 25, 2018
The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. B2C SEO campaigns must get visitors to make an immediate purchase on the website.
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