Do B2B Marketers Really Lag Behind B2C Marketers?
KoMarketing Associates
FEBRUARY 12, 2019
B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.”
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