The crisis of buyer information in B2B and how to fix it
Chris Koch
AUGUST 16, 2011
0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. It got me thinking, what if a similar easy button comes along for online marketing? Obviously, this is less of an issue in B2B than B2C. Privacy is a concern in B2B, too. Pushing the easy button.
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