The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. This is a generation of digital natives who want to conduct most of their research anonymously. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 29% use LinkedIn for business. (

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. Studies reveal significant changes to how B2B buyers select suppliers.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Adobe Experience Cloud Blog

JULY 13, 2018

Here are five trends and how to take advantage of them to move to the front of the pack: 1. Personalized User Experiences. These are examples of how marketers are using data to understand their customers better and create individualized user experiences. However, not all intent data is created equal.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. LinkedIn Pulse ). Or at least, not important yet? HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Envy

NOVEMBER 24, 2022

Black Friday, relating to the day after Thanksgiving in the United States and Cyber Monday, the following Monday, are THE two MAJOR shopping days in the US and the trend has already reached EMEA and elsewhere. 3 Tips For B2B Marketing on Black Friday/Cyber Monday. LinkedIn Lead Connect. Messaging Consistency. Panda Security.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Individual user posts are higher in news feeds than business posts. Without further ado….

Paid Content 132

Paid Content Social Media Media B2B 132

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. Presentation by: Allyson Hugley LinkedIn, Global Director, Customer Insights. A new generation of workers. Political polarization.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Schubert B2B

JANUARY 2, 2018

Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. Stay ahead of the curve in the new year with these B2B social media trends for 2018.

Social Media 67

Social Media Trends Media B2B 67

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. What differentiates Semcasting in the B2B programmatic ad world? B2B really wasn’t different from our consumer products. B2C marketing space?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. Presentation by: Allyson Hugley LinkedIn, Global Director, Customer Insights. A new generation of workers. Political polarization.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Walker Sands

AUGUST 10, 2021

Within five minutes, a user can watch enough content to lead a debate on a conspiracy theory, start a dance crew and learn how to make lemon meringue pie. TikTok’s user algorithm is the one every other social media company wants to beat, but it’s also the best-kept secret in the industry right now. TikTok Users and Demographic Shifts.

Enterprise Management 52

Enterprise Management Work Management Brand Identity Branding 52

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. This means hashtags are instrumental in increasing your reach, for B2C and B2B companies alike. It will also help keep you up to date with industry trends.

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

Metadata

SEPTEMBER 20, 2023

Marketers are also navigating the recent rise of ungated content and account-based marketing (ABM) —two shifts making them rethink much of what they know about lead generation and paid advertising. The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Webbiquity

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). There are many powerful tools that can help you track trending hashtags in your niche. So, how can you boost your brand’s value?

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Promoting a trend will put your business’s name among hot topics people are talking about on Twitter.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

EveryoneSocial

JANUARY 21, 2020

Statusbrew ) There are more than 650 million LinkedIn user accounts in over 200 countries. LinkedIn ) Facebook had over 2.45 billion monthly active users as of the third quarter of 2019 ( Statista ) Twitter boasts 330 million monthly active users (as of 2019 Q1). Always monitor new strategies & trends.

Social Media 127

Social Media Tips Paid Search Agency Companies 127

ClearVoice

JUNE 19, 2023

Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. billion people worldwide are social media users.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. percent of millennials in the United States are social media users. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ). Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

SnapApp

AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed. So often B2B marketers are focused on the next big tactic or trend. Redefine your brand voice.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. As if CMOs needed another cause for termination.

Social Media 100

Social Media Media Merchandising B2B 100