Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 29% use LinkedIn for business. (

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.” appeared first on B2B Marketing Blog | Webbiquity.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Be current and relevant to the latest product releases and industry trends.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. LinkedIn Pulse ). And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MAY 4, 2021

It’s always a pleasure when we get to hang out and chat about everything going on in the B2B marketing space. Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. Welcome, James! James: Thanks, Tom. Tom: It is.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). There are many powerful tools that can help you track trending hashtags in your niche. Connect with Shane on Twitter or LinkedIn.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

DECEMBER 7, 2021

Futuremodel is designed to serve organizations of any type—B2B, B2C, government, and nonprofits—with more than 100 employees. And I thought, “I don’t remember what the number was from last year, or the trends here, or how this relates. Follow us on LinkedIn. How can I just begin exploring this?”

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. e-Strategy Trends ). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Webbiquity

APRIL 19, 2010

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. TigerDirect, Wal Mart) to consumers and b2b buyers. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. In the end, no one knows whether the broad drop in search traffic is a temporary aberration or a long-term trend. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). billion last year to 2.5 billion by 2018.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan.

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. For every cliché there is a much less annoying alternative.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

DECEMBER 27, 2016

However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan.

Social Media 264

Social Media Social Marketing B2B Marketing Tips 264

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). 4 B2B Marketing Stats. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

NOVEMBER 30, 2021

Initial customers are primarily publishers and e-commerce partners sites in the direct-to-consumer (D2C) space, fashion and lifestyle publications, and B2C retailers. And on occasion, they’ll link out or mention their partners, like, “Oh yeah, these Nikes are really on trend. There was a specific outfit I was looking at.

Analytics 265

Analytics Advertising Agencies Tagging Paid Search Agency 265

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. On the other hand, webinars/webcasts are used by less than half of b2b marketers. LinkedIn rules, Facebook…not so much. ” Just 41% of B2B marketers, however, say that Facebook is effective for content delivery.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

MARCH 15, 2016

Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? and LinkedIn is the “oldest” network, with 79% of users age 35 and older. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. LinkedIn Statistics. Two news users join LinkedIn every second. ( Jeff Bullas ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 16, 2014

What trends and changes in social media do marketers need to stay on top of? 5 Social Media Trends for 2014: New Research by Social Media Examiner. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., ” B2B Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. B2B Marketing and Social Media.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 13) ManageFlitter.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. A multi-channel marketing platform primarily for B2C marketers. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. 58% of consumers follow brands on social media. 6) BrandWatch. Google Review Count: 188.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. They were invited to write about trends and speak at industry trade shows. ” Prologue: The Reign of Print.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

OCTOBER 5, 2010

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Share this on LinkedIn. Successful Twitter Marketing Strategies by Social Media Optimization. Share this on Bebo. Subscribe to the comments for this post?

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. e-Strategy Trends ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. e-Strategy Trends ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 25, 2020

Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. And though LinkedIn and Twitter remain the top platforms, as Articulate Marketing notes, “Instagram is on the rise. What works on Instagram may not get engagement on LinkedIn.

Social Media 271

Social Media Top of Funnel Media Paid Search Agency 271