B2B is Dead – Long Live B2P
DiscoverOrg
AUGUST 24, 2017
B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage. Consumers generally evolve and conform to the “beat of the brand drum.”.
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