B2B vs. B2C Influencer Marketing: The Single Biggest Difference
Webbiquity
MARCH 16, 2021
B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity.
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