Remove B2B Remove B2C Remove Linkedin Remove Trends

Trending Sources

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Below are a few ways in which B2B and B2C marketing differs. Intent.

B2C 61

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

It's All About Revenue

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).  Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?

B2C 23

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? Research shows upwards of 60-70% of B2B content goes unused.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. latest trends, and the ones with the best reputations. Thirty-one percent identified as B2B marketers, 18. percent identified as B2C marketers, while another. 49 percent work across B2B and B2C businesses.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. On the other hand, webinars/webcasts are used by less than half of b2b marketers. LinkedIn rules, Facebook…not so much. Per the report, “LinkedIn tops the list of the most effective social media platforms to deliver content and engage audiences (82%).”

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Well, they’re probably looking at the results of their B2C colleagues in content marketing. B2B Marketing.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Pinterest: The Small yet Mighty B2C Advertising Solution. But first, let’s look at the numbers.

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. B2B Online Marketing Blog Brand Management branding campaigns design marketing ux

Online 128

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. Market Map market trends to content production: What. to content sharing trends? Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Definition II.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Who Can Nurture B2B Leads? It’s Time to Get Personal.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011? The Secret To B2B Social Media?

47 Superb Social Media Marketing Stats and Facts

Webbiquity

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ).

Stats 127

5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. Marketers Are Slow to Embrace New Trends.

B2C 86

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. Among B2C organizations, 60. And B2C organizations with. itself at the forefront of investment trends, using the. years prior.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. Mary Meeker’s Internet Trends ).

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? Benefits of Social Media Marketing for B2B companies: 85% generating business exposure.

10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content. Write about trending or emerging topics early. 174. 6.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Share the B2B content that inspired you this year and which should be included in our hall of fame. Trending & Hashtag/News Jacking Content. Quizzes. Tools.

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” To see what this looks like, here are our different story types: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY19 BRANDS News, trends, and analysis of the branded content. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). All rights reserved. Introduction 3 II. So was I.

The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad

CMO Essentials

Marketers, however, have known for years that sexy (in the innovative sense) sells, yet they remain monogamous with their own B2B or B2C strategies. These traditional terms confine any business that sells primarily to the end consumer (B2C) or to another business (B2B) to think only in these lines. What provokes B2B prospects is often logic and data. 

B2C 76

23 Outstanding Social Media Marketing Guides

Webbiquity

What trends and changes in social media do marketers need to stay on top of? Social Media Trends for 2014: New Research by Social Media Examiner. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., 11 secrets of good B2B social media by Potion. Social Media Marketing Guides. do that for me?”

4 B2B Marketing Trends to Watch in 2016

6sense

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. Andrea recommends that B2B marketers create forcing functions and paths that drive and simplify the implementation of cross-channel marketing. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016. The history of B2B marketing has progressed from product- to solution-marketing. Here is what we learned : Marketers Using Cross-Channel Strategies Will Win. Latest

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. LinkedIn Statistics. But 3.1

Stats 145

An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms. Build Your LinkedIn Presence.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. B2B Digital Marketing  by @ Wittlake Eric Wittlake. CMO4Hire.

Eloqua 154

10 Marketing Leaders Distinguished by Industry Expertise

CMO Essentials

You can follow her on Linkedin here. Representing a B2B company that supports B2C retail organizations, Bryan Eisenberg actively leads in both spheres, earning distinctions like being among the top 50 most retweeted B2B marketers , while also regularly contributing to his company’s blog along with a variety of other publications. CMO Insights Trending

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! didn’t buy the report so I can’t tell you what the B2B vs B2C split is nor whether they had the recipients identify their ROI measurement methodology. B2B Charts Blog Charts General Mobile TrendsSources.

Content Marketing Spotlight Series: A Q&A With Robert Rose

Opentopic

Question: On your LinkedIn profile and elsewhere, you state that your passion is to help marketers become stellar storytellers. Question: You’ve worked with a number of leading B2B and B2C companies in developing content marketing. B2C has a much larger internal audience that it has to engage first. In B2B, the big challenge is the much longer narrative and high touch points that must be built. The engagement cycles are usually longer in B2B, and (candidly) the products are usually more commoditized. There’s a lot to say about Robert Rose. RobertRose.

Lead 28

What The Data Says About Your B2B Mobile Marketing

bizible

As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. And as consumers continued to become more comfortable with their phones and as phones grew to more computing-friendly sizes, mobile was supposed to become a big factor in B2B marketing as well. By nature, B2B companies with lower price points behave more closely to B2C companies.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. SEO has the biggest impact on lead generation for B2B companies.

Stats 133

Cocktails, Content, and Solutions to the Consumer Journey

ScribbleLive

Penry Price , VP Marketing Solutions at LinkedIn. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Featured Industry trends content marketing Content Marketing Strategy Content StrategyMarketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes?

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. Make Your B2B Content Marketing Drive Greater Lead Generation and ROI—10 Things to Keep in Mind. Let’s look at one example of this.

Study: LinkedIn Is More Effective for B2B Companies

Hubspot

Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. For more results from this study and the trends in inbound marketing, register for the 2011 State of Inbound Marketing Webinar and report. Live Webinar & Report: 2011 State of Inbound Marketing. Connect with HubSpot

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. Callbox.