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B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Below are a few ways in which B2B and B2C marketing differs. Intent.

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Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

It's All About Revenue

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).  Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Unlike these platforms, LinkedIn has found its niche: professional networks. World Economic Forum.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? Research shows upwards of 60-70% of B2B content goes unused.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Cause that’s where B2B people get results, right?

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Pinterest: The Small yet Mighty B2C Advertising Solution. But first, let’s look at the numbers.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011? The Secret To B2B Social Media?

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Who Can Nurture B2B Leads? It’s Time to Get Personal.

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. B2B Online Marketing Blog Brand Management branding campaigns design marketing ux

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5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. Marketers Are Slow to Embrace New Trends.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ).

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How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? Benefits of Social Media Marketing for B2B companies: 85% generating business exposure.

4 B2B Marketing Trends to Watch in 2016

6sense

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. Andrea recommends that B2B marketers create forcing functions and paths that drive and simplify the implementation of cross-channel marketing. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016. The history of B2B marketing has progressed from product- to solution-marketing. Here is what we learned : Marketers Using Cross-Channel Strategies Will Win. Latest

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. Mary Meeker’s Internet Trends ).

The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad

CMO Essentials

Marketers, however, have known for years that sexy (in the innovative sense) sells, yet they remain monogamous with their own B2B or B2C strategies. These traditional terms confine any business that sells primarily to the end consumer (B2C) or to another business (B2B) to think only in these lines. What provokes B2B prospects is often logic and data. 

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10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content. Write about trending or emerging topics early. 174. 6.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Share the B2B content that inspired you this year and which should be included in our hall of fame. Trending & Hashtag/News Jacking Content. Quizzes. Tools.

An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms. Build Your LinkedIn Presence.

This Week in Content Marketing: 2017 Content Marketing Predictions

Junta 42

HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. B2B brands will step up their influencer marketing game in a big way (32:03): B2B businesses will increasingly look to influencer marketing techniques as a means of driving their content forward. HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017.

23 Outstanding Social Media Marketing Guides

Webbiquity

What trends and changes in social media do marketers need to stay on top of? Social Media Trends for 2014: New Research by Social Media Examiner. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., 11 secrets of good B2B social media by Potion. Social Media Marketing Guides. do that for me?”

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. LinkedIn Statistics. But 3.1

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20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. B2B Digital Marketing  by @ Wittlake Eric Wittlake. CMO4Hire.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! didn’t buy the report so I can’t tell you what the B2B vs B2C split is nor whether they had the recipients identify their ROI measurement methodology. B2B Charts Blog Charts General Mobile TrendsSources.

Cocktails, Content, and Solutions to the Consumer Journey

ScribbleLive

Penry Price , VP Marketing Solutions at LinkedIn. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Featured Industry trends content marketing Content Marketing Strategy Content StrategyMarketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes?

10 Marketing Leaders Distinguished by Industry Expertise

CMO Essentials

You can follow her on Linkedin here. Representing a B2B company that supports B2C retail organizations, Bryan Eisenberg actively leads in both spheres, earning distinctions like being among the top 50 most retweeted B2B marketers , while also regularly contributing to his company’s blog along with a variety of other publications. CMO Insights Trending

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. Make Your B2B Content Marketing Drive Greater Lead Generation and ROI—10 Things to Keep in Mind. Let’s look at one example of this.

What The Data Says About Your B2B Mobile Marketing

bizible

As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. And as consumers continued to become more comfortable with their phones and as phones grew to more computing-friendly sizes, mobile was supposed to become a big factor in B2B marketing as well. By nature, B2B companies with lower price points behave more closely to B2C companies.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. SEO has the biggest impact on lead generation for B2B companies.

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Content Marketing Spotlight Series: A Q&A With Robert Rose

Opentopic

Question: On your LinkedIn profile and elsewhere, you state that your passion is to help marketers become stellar storytellers. Question: You’ve worked with a number of leading B2B and B2C companies in developing content marketing. B2C has a much larger internal audience that it has to engage first. In B2B, the big challenge is the much longer narrative and high touch points that must be built. The engagement cycles are usually longer in B2B, and (candidly) the products are usually more commoditized. There’s a lot to say about Robert Rose. RobertRose.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. To this end, constantly analyzing metrics to watch for trends and shifts in visitor behavior must be a top priority for marketers. 2. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. Callbox.

[Interview] Klout & Involver On Influence And Facebook Marketing

It's All About Revenue

Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. This kind of corner store marketer, individual relationship where I know their body language and I understand their buying habits, and how I’m going to spend my time with them, hasn’t existed for the B2C world. LinkedIn. Involver is a social media marketing company. Reddit.

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Top 5 Social Media Trends For The B2B Marketer

B2B Marketing Insider

In this post I will review a whitepaper produced last month by  Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “   (registration required) on social media usage. Trend #1: Social media is being used more and more by professionals for decision making. All rights reserved

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. Social Media Facts & Figures for B2B Sales by Inside View. Adam T.

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7 Common B2B Social Media Marketing Mistakes

B2B Marketing Insider

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? Less than half view social media as important for supplier/partner engagement. ( e-Strategy Trends ). 5. Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 77% of B2B firms maintain blogs.

Study: LinkedIn Is More Effective for B2B Companies

Hubspot

Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. For more results from this study and the trends in inbound marketing, register for the 2011 State of Inbound Marketing Webinar and report. Live Webinar & Report: 2011 State of Inbound Marketing. Connect with HubSpot

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. B2b vendors? The second-most popular tier includes YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). LinkedIn Facts and Statistics. TECHi ).