We introduced you recently to Customer 2.0 , the savvy, vocal and socially engaged buyer who favors online communications to discuss products, trends and personal issues with both peers and businesses–across multiple social channels. There has been no better time for B2B sales professionals to join in the conversation and engage with prospects. B2B sales professionals traditionally have had less luxury identifying potential customers via large demographic trends (as compared with B2C sales). Related posts: B2B Companies Must Keep Pace with the Customer 2.0 MORE >>

They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. Fan pages in Facebook or Groups in Linkedin are ideal examples. Why should B2B Companies opt for Social Media Marketing. Today most B2B companies are decreasing their offline marketing dollars and spending it online online. B2B Social Media Marketing Present Usage Trends. MORE >>

What will likely be the hot trends in social media over the next couple of years? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. and LinkedIn is the “oldest” network, with 79% of users age 35 and older. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. MORE >>

How are consumers and b2b decision makers using social media in their buying processes? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. B2B Marketing and Social Media. And much more. Email. MORE >>

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 13, 2010 2 Subscribe Top 5 Social Media Trends For The B2B Marketer Share Are you a B2B Marketer looking for the real truth on how to make practical use of social media for your job? As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” and “ what can we achieve ?” MORE >>