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B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Below are a few ways in which B2B and B2C marketing differs. Intent.

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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Well, they’re probably looking at the results of their B2C colleagues in content marketing. B2B Marketing.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? Research shows upwards of 60-70% of B2B content goes unused.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. On the other hand, webinars/webcasts are used by less than half of b2b marketers. LinkedIn rules, Facebook…not so much. Per the report, “LinkedIn tops the list of the most effective social media platforms to deliver content and engage audiences (82%).”

3 Tips for Using Social Media for B2B Marketing

Webbiquity

However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Follow him on Twitter and LinkedIn.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011? The Secret To B2B Social Media?

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Pinterest: The Small yet Mighty B2C Advertising Solution. But first, let’s look at the numbers.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Who Can Nurture B2B Leads? It’s Time to Get Personal.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn. Cause that’s where B2B people get results, right? Or just for keeping up with friends.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

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How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? Benefits of Social Media Marketing for B2B companies: 85% generating business exposure.

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. B2B Online Marketing Blog Brand Management branding campaigns design marketing ux

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5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. Marketers Are Slow to Embrace New Trends.

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Top B2B and Consumer Content Marketing Minds & Advice

Modern B2B Marketing

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Content Marketing b2b ConsumerIn fact, it can be hard to distinguish the signal from the noise. Sell to the right 1000.

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The 6 Most Important Takeaways From CMI’s Annual Study

Contently

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. B2C marketers actually got better at documenting their strategies this past year.

The State of Marketing Technology, in 12 Charts

Contently

Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing. B2B marketers think content marketing tools are key. This study, conducted by Spear Marketing Group, a B2B agency, gets at a number of interesting trends.

The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad

CMO Essentials

Marketers, however, have known for years that sexy (in the innovative sense) sells, yet they remain monogamous with their own B2B or B2C strategies. These traditional terms confine any business that sells primarily to the end consumer (B2C) or to another business (B2B) to think only in these lines. What provokes B2B prospects is often logic and data.

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4 B2B Marketing Trends to Watch in 2016

6sense

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. Andrea recommends that B2B marketers create forcing functions and paths that drive and simplify the implementation of cross-channel marketing. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016. The history of B2B marketing has progressed from product- to solution-marketing. Here is what we learned : Marketers Using Cross-Channel Strategies Will Win. Latest

Interesting Infographics: The Potential of Social Media for B2B

LEADership

You already know the good that it can do for B2C companies, but what do you know about the benefits it can provide to B2B brands? This infographic from Real Business Rescue lists some vital stats about social media marketing that will make even the most skeptical B2B marketer consider taking the plunge into some serious social media strategy. B2B Benefits. Challenges.

An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms. Build Your LinkedIn Presence.

10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content. Write about trending or emerging topics early. Median.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

the survey methodology (a phone or email survey, for example, is likely to find much different results than one done on Twitter or LinkedIn); and how the questions are asked (a company can “include blogging as part of content marketing strategy” through influencer outreach, LinkedIn Pulse, guest blogging, or other tactics—without actually maintaining its own corporate blog).

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Share the B2B content that inspired you this year and which should be included in our hall of fame. Trending & Hashtag/News Jacking Content. Quizzes. Tools.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. LinkedIn Statistics. But 3.1

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23 Outstanding Social Media Marketing Guides

Webbiquity

What trends and changes in social media do marketers need to stay on top of? 5 Social Media Trends for 2014: New Research by Social Media Examiner. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., ” B2B Social Media Marketing Guides. 11 secrets of good B2B social media by Potion.

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. B2B Digital Marketing by @ Wittlake Eric Wittlake. CMO4Hire.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. Amplification. No one is doing this well yet. Influence.

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! I didn’t buy the report so I can’t tell you what the B2B vs B2C split is nor whether they had the recipients identify their ROI measurement methodology. B2B Charts Blog Charts General Mobile TrendsN.p.,

This Week in Content Marketing: 2017 Content Marketing Predictions

Junta 42

HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. B2B brands will step up their influencer marketing game in a big way (32:03): B2B businesses will increasingly look to influencer marketing techniques as a means of driving their content forward. HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017.

10 Marketing Leaders Distinguished by Industry Expertise

CMO Essentials

You can follow her on Linkedin here. Representing a B2B company that supports B2C retail organizations, Bryan Eisenberg actively leads in both spheres, earning distinctions like being among the top 50 most retweeted B2B marketers , while also regularly contributing to his company’s blog along with a variety of other publications. CMO Insights Trending

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. Make Your B2B Content Marketing Drive Greater Lead Generation and ROI—10 Things to Keep in Mind. Let’s look at one example of this.

What The Data Says About Your B2B Mobile Marketing

bizible

As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. And as consumers continued to become more comfortable with their phones and as phones grew to more computing-friendly sizes, mobile was supposed to become a big factor in B2B marketing as well. By nature, B2B companies with lower price points behave more closely to B2C companies.