B2B vs. B2C: How Content Marketing Changes by Target Audience
SEPTEMBER 7, 2015
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Below are a few ways in which B2B and B2C marketing differs. Intent.
3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
OCTOBER 17, 2016
Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product.
Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
It's All About Revenue
NOVEMBER 7, 2011
by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?
5 Brands with Highly Successful LinkedIn Marketing Strategies
SEPTEMBER 5, 2016
With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Unlike these platforms, LinkedIn has found its niche: professional networks. World Economic Forum.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? Research shows upwards of 60-70% of B2B content goes unused.
14 Key Takeaways from the B2B Content Marketing Report
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. On the other hand, webinars/webcasts are used by less than half of b2b marketers. LinkedIn rules, Facebook…not so much. Per the report, “LinkedIn tops the list of the most effective social media platforms to deliver content and engage audiences (82%).”
Internet Trends From The Web 2.0 Summit
B2B Marketing Insider
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011? The Secret To B2B Social Media?
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Pinterest: The Small yet Mighty B2C Advertising Solution. But first, let’s look at the numbers.
5 Ways to Modernize Your B2B Branding and Marketing Online
JULY 24, 2015
Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. B2B Online Marketing Blog Brand Management branding campaigns design marketing ux
5 Problems with B2B Marketing…and How to Fix Them
AUGUST 28, 2014
B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. Marketers Are Slow to Embrace New Trends.
Who Should Nurture B2B Leads with Social Media?
JULY 13, 2016
B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Who Can Nurture B2B Leads? It’s Time to Get Personal.
The 6 Most Important Takeaways From CMI’s Annual Study
NOVEMBER 4, 2016
One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. 1. B2C marketers actually got better at documenting their strategies this past year.
Top B2B and Consumer Content Marketing Minds & Advice
Modern B2B Marketing
NOVEMBER 11, 2016
Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Content Marketing b2b ConsumerIn fact, it can be hard to distinguish the signal from the noise. Sell to the right 1000.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Cause that’s where B2B people get results, right?
The State of Marketing Technology, in 12 Charts
OCTOBER 18, 2016
Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing. B2B marketers think content marketing tools are key. This study, conducted by Spear Marketing Group, a B2B agency, gets at a number of interesting trends.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ).
How To Make a B2B Company “Sexy” with Social Media [Infographic]
NOVEMBER 4, 2013
If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? Benefits of Social Media Marketing for B2B companies: 85% generating business exposure.
4 B2B Marketing Trends to Watch in 2016
DECEMBER 22, 2015
Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. Andrea recommends that B2B marketers create forcing functions and paths that drive and simplify the implementation of cross-channel marketing. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016. The history of B2B marketing has progressed from product- to solution-marketing. Here is what we learned : Marketers Using Cross-Channel Strategies Will Win. Latest
The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
APRIL 28, 2015
Marketers, however, have known for years that sexy (in the innovative sense) sells, yet they remain monogamous with their own B2B or B2C strategies. These traditional terms confine any business that sells primarily to the end consumer (B2C) or to another business (B2B) to think only in these lines. What provokes B2B prospects is often logic and data.
Interesting Infographics: The Potential of Social Media for B2B
SEPTEMBER 9, 2016
You already know the good that it can do for B2C companies, but what do you know about the benefits it can provide to B2B brands? This infographic from Real Business Rescue lists some vital stats about social media marketing that will make even the most skeptical B2B marketer consider taking the plunge into some serious social media strategy. B2B Benefits. Challenges.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. Mary Meeker’s Internet Trends ).
An End to B2B Social Media Madness
MARCH 16, 2013
Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms. Build Your LinkedIn Presence.
10 Ways to Boost Your B2B Content Shares
MAY 4, 2016
How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content. Write about trending or emerging topics early. 174. 6.
Be Inspired: The Best B2B Content Of 2015
NOVEMBER 23, 2015
Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Share the B2B content that inspired you this year and which should be included in our hall of fame. Trending & Hashtag/News Jacking Content. Quizzes. Tools.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
What trends and changes in social media do marketers need to stay on top of? Social Media Trends for 2014: New Research by Social Media Examiner. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., 11 secrets of good B2B social media by Potion. Social Media Marketing Guides. do that for me?”
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
What will likely be the hot trends in social media over the next couple of years? and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. LinkedIn Statistics. But 3.1
20 B2B Marketing Blogs You Need To Read
B2B Marketing Insider
JANUARY 8, 2013
When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. B2B Digital Marketing by @ Wittlake Eric Wittlake. CMO4Hire.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Or maybe 93% of B2B marketers use content marketing.
Mi6 Agency’s Top Charts for May 2016
MI6 Marketing Agency
MAY 14, 2016
This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! didn’t buy the report so I can’t tell you what the B2B vs B2C split is nor whether they had the recipients identify their ROI measurement methodology. B2B Charts Blog Charts General Mobile TrendsSources.
This Week in Content Marketing: 2017 Content Marketing Predictions
SEPTEMBER 10, 2016
HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. B2B brands will step up their influencer marketing game in a big way (32:03): B2B businesses will increasingly look to influencer marketing techniques as a means of driving their content forward. HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017.
10 Marketing Leaders Distinguished by Industry Expertise
APRIL 29, 2015
You can follow her on Linkedin here. Representing a B2B company that supports B2C retail organizations, Bryan Eisenberg actively leads in both spheres, earning distinctions like being among the top 50 most retweeted B2B marketers , while also regularly contributing to his company’s blog along with a variety of other publications. CMO Insights Trending
What The Data Says About Your B2B Mobile Marketing
MARCH 1, 2016
As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. And as consumers continued to become more comfortable with their phones and as phones grew to more computing-friendly sizes, mobile was supposed to become a big factor in B2B marketing as well. By nature, B2B companies with lower price points behave more closely to B2C companies.
10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
DECEMBER 2, 2014
So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. Make Your B2B Content Marketing Drive Greater Lead Generation and ROI—10 Things to Keep in Mind. Let’s look at one example of this.
Cocktails, Content, and Solutions to the Consumer Journey
JUNE 28, 2016
Penry Price , VP Marketing Solutions at LinkedIn. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Featured Industry trends content marketing Content Marketing Strategy Content StrategyMarketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
The first step to improving digital marketing results is to understand the emerging trends and best practices. While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. SEO has the biggest impact on lead generation for B2B companies.
Content Marketing Spotlight Series: A Q&A With Robert Rose
JULY 13, 2015
Question: On your LinkedIn profile and elsewhere, you state that your passion is to help marketers become stellar storytellers. Question: You’ve worked with a number of leading B2B and B2C companies in developing content marketing. B2C has a much larger internal audience that it has to engage first. In B2B, the big challenge is the much longer narrative and high touch points that must be built. The engagement cycles are usually longer in B2B, and (candidly) the products are usually more commoditized. There’s a lot to say about Robert Rose. RobertRose.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. To this end, constantly analyzing metrics to watch for trends and shifts in visitor behavior must be a top priority for marketers. 2. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year.
20 Handy B2B Lead Generation Resources
MAY 29, 2016
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. Callbox.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. Social Media Facts & Figures for B2B Sales by Inside View. Adam T.
Top 5 Social Media Trends For The B2B Marketer
B2B Marketing Insider
JULY 13, 2010
In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. Trend #1: Social media is being used more and more by professionals for decision making. All rights reserved