Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

NOVEMBER 22, 2023

Where did we get this stat? Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. As part of our 2024 State of Sales Series , our Sr.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ). Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

EveryoneSocial

JANUARY 21, 2020

Statusbrew ) There are more than 650 million LinkedIn user accounts in over 200 countries. LinkedIn ) Facebook had over 2.45 And it’s not limited to B2B or B2C, nor are any industries or company sizes excluded. Maybe not, but some of the common ones pending your industry would be: LinkedIn Twitter Facebook Instagram.

Social Media 127

Social Media Tips Paid Search Agency Companies 127

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Social Media 84

Social Media Enterprise Management Media Work Management 84

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Email marketing sees an average return of $36 for every dollar spent.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course, CMI loves playing up that stat because the organization can help you build a strategy. B2C marketers actually got better at documenting their strategies this past year.

Studies 60

Studies SEM Case Studies Adwords 60

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. But the stats don’t lie. 41 percent of B2B buyers consume three to five pieces of content before talking to sales. Source: Edelman-LinkedIn). You don’t own Facebook, YouTube, or LinkedIn.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Hubspot

JUNE 11, 2020

Although you should take this result with a grain of salt, the data above, combined with mounting research that shows how live video is growing, signifies that this format might be more than just a trend. Despite much of the live video being dedicated to news or trends, some brands have experimented with streaming content on Twitter.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Webbiquity

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan.

Stats 242

Stats Twitter Linkedin Planning 242

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Connect with Mike on Google+ and LinkedIn.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. and dreading the spreadsheet every month—or six—is a common issue for both B2B and B2C content planners.

Social Media 65

Social Media Media Curation Content 65

Content4Demand

DECEMBER 27, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. 7 Surprising Stats About the Underappreciated Power of Thought Leadership. Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Think Small. The Value of Thought Leadership.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. The latest stats on their usage in B2B and B2C organizations. Inspiring brand examples of content marketing success. Earn critical experience points.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Top Rank Marketing

OCTOBER 23, 2023

In 2023, B2B inbound marketing is more important than ever. If your B2B brand wants to rise above the noise, you’ll have to confront and overcome some serious challenges in the process. According to Insider Intelligence , B2B sales growth is down 3.4% B2B inbound marketers are likely feeling this crunch more than most.

Inbound Marketing 120

Inbound Marketing B2B Marketing Planning Work Management 120

Marketing Insider Group

SEPTEMBER 20, 2021

For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook offers unbelievable reach for B2C marketing, but niche B2B markets can be tougher to strategize for effectively. LinkedIn is designed for businesses and professionals.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Social Media.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

FEBRUARY 27, 2012

This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012. 12) 62% of companies using LinkedIn have acquired a customer from the network. 14) 77% of B2C companies report that they have acquired a customer through Facebook.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

LeadSquared

MAY 20, 2015

Here are a couple of stats for B2B searches from Thinkwithgoogle : Most of the B2B searchers are millenials. YouTube data , over 895K hours of some of the top B2B videos from brands were watched in 2014. Training videos, product introduction videos, live webinars and webinar recordings – there’s a lot to do in B2B videos.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Optinmonster

JULY 21, 2023

In this article, we’ll share a collection of up-to-date digital marketing statistics to help you understand the current trends, opportunities, and challenges in the ever-evolving digital landscape. Reply ) 77% of B2B marketers utilize email marketing to drive sales and website visits. Campaign Monitor ) There are 4.3

Statistics 59

Statistics Marketing Automation Services eCommerce Stats 59

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

DivvyHQ

SEPTEMBER 25, 2018

Stats – who doesn’t love ‘em? In some cases, a single stat can drastically change our worldview. If you’re in marketing, chances are you can recall a jarring stat regarding a tactic or platform or user behavior that caused you to rethink or alter your strategy. 8 New Content Marketing Stats to Get You Ready for 2019.

Stats 40

Stats Planning Content Marketing Content 40

Outgrow

SEPTEMBER 30, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . EPISODE 083: B2B Marketing Strategies for SEO to Outrank Your Competition. Saksham Sharda: Hi, everyone.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . We reached out to 30 B2B marketing executives and asked the following question: . . We reached out to 30 B2B marketing executives and asked the following question: . . Now, let's jump into the responses. . . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

OCTOBER 19, 2012

Or LinkedIn? 4) Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. But usually when someone says a channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it's not so. You're telling me your customers aren't using any of those social networks?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28