Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. Studies reveal significant changes to how B2B buyers select suppliers.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. LinkedIn Pulse ). And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. Companies with a strong customer orientation lean in and take proactive steps to continually gather data from a diverse range of sources – both solicited and unsolicited. However, B2B companies shouldn’t neglect what customers say about their brand either.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. In summary, social networking tools are a great resource for B2B companies. Without further ado…. Today’s post is all things Social Media.

Paid Content 132

Paid Content Social Media Media B2B 132

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. Presentation by: Allyson Hugley LinkedIn, Global Director, Customer Insights. Consumer preference trends to keep in mind. Improved technology.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

ClearVoice

SEPTEMBER 8, 2022

One of the most rewarding is B2B copywriting. B2B copywriters tend to be some of the most prolific. However, getting started in B2B copywriting isn’t as simple as opening up your laptop and beginning to write. B2B copywriters must understand the basics of marketing and sales. What does a B2B copywriter do?

Copywriting 52

Copywriting B2B Buyer Personas Paid Search Agency 52

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms.

Social Media 100

Social Media Media Merchandising B2B 100

Circle Studio

DECEMBER 22, 2019

9 B2B Marketing Trends to Watch in 2020. As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. So what trends will likely have the biggest impact on firms in the coming year? Here’s a list of nine B2B marketing trends to watch in 2020.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Launch Marketing

SEPTEMBER 12, 2018

Social media platforms have also opened new avenues of advertising and marketing for businesses, both B2B and B2C. 76% of B2B tech marketers use social media to market their products because they recognize the value in tapping into those channels. LinkedIn profile picture: 300×300. LinkedIn post: 698×400.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. If you’re B2C, the sales process can be pretty short (and even impulsive) as it’s just the customer deciding if they want to make a purchase or not. Your target audience. Your ad type. Sales Process.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. Best B2B Marketing Conferences in 2021. B2B Marketing Forum. B2B Online.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Content Standard

APRIL 26, 2019

“Instagram is becoming an increasingly attractive place for brands to splosh some dosh and the numbers suggest this trend will continue into 2019, with advertisers increasingly turning their backs on Facebook’s news feed and making better friends with Instagram’s Stories,” writes Ellen Hammett for Marketing Week. .

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. . . Example: LinkedIn. . .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Social Media Classified Ads 85

Contently

DECEMBER 2, 2021

In fact, the top 20 fintech and crypto stories in our data set had 4x as much engagement as the top 20 B2C personal finance stories. In a joint study on thought leadership , LinkedIn and Edelman found that timeliness and brevity were key to engagement. But that’s part of why it has so much potential as a content pillar.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. Example: LinkedIn.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Top Rank Marketing

DECEMBER 4, 2023

These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Contently

JUNE 24, 2021

In fact, the top 20 fintech and crypto stories in our data set had 4x as much engagement as the top 20 B2C personal finance stories. In a joint study on thought leadership , LinkedIn and Edelman found that timeliness and brevity were key to engagement. But that’s part of why it has so much potential as a content pillar.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Hubspot

JUNE 11, 2020

Although you should take this result with a grain of salt, the data above, combined with mounting research that shows how live video is growing, signifies that this format might be more than just a trend. Despite much of the live video being dedicated to news or trends, some brands have experimented with streaming content on Twitter.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Aberdeen

SEPTEMBER 26, 2019

However, it can be hard to know where to start when it comes to implementing new marketing trends. For B2C marketing, Facebook, Instagram, and Snapchat are the current heavy hitters — and will continue to be for the foreseeable future. Therefore, the integration of AI is an important trend to follow. Integrate APIs.

Marketing AI 56

Marketing AI Marketing & Strategy Marketing Strategy API 56

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. As we put together the questions, we struggled with the issue of social media strategy.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Martech

AUGUST 31, 2021

“We started off as a B2C product,” she said, “trying to help people who moved to new places integrate into a new culture, a new city – and we were really about people needing to meet in person; community was about being face-to-face.” ” She believes LinkedIn and Slack to be too transactional.

Communities 119

Communities Work Management Marketing Management Paid Search Agency 119

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Email marketing sees an average return of $36 for every dollar spent.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Market to them and never forget that even in B2B, human beings still make the decisions. Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107