Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Outbrain

NOVEMBER 16, 2022

That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. LinkedIn Ads. Or simply, paid. YouTube Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. So, Why Does Social Matter to B2B Companies? Content Marketing Distribution. Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

FEBRUARY 12, 2015

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time. There is No B2B or B2C: It’s Human to Human: #H2H by Bryan Kramer.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

AUGUST 28, 2014

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. It’s Not Original. It’s Not Known for Creativity. It Relies Too Much on Competitors.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? So it’s best to look at these findings as being reflective of the B2C sphere.”.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Navigate the Channel

AUGUST 10, 2021

If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. What is the Marketing Mix and Why is It Important?

Marketing Mix 65

Marketing Mix B2B Marketing B2B Planning 65

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. B2C brands aren’t the only ones that can have fun with video.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. LinkedIn is still the go-to site for B2B. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Must Read: B2B Lead Generation 101.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Annual rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

KoMarketing Associates

JULY 24, 2015

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

JANUARY 6, 2015

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. This realization can be quite daunting for B2B marketers looking to find the right SEO partner for their organization. Technical Know How.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.

Social Media 96

Social Media Media B2B Tips 96

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6 Platform Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Sharpspring

FEBRUARY 19, 2020

The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. Read on to discover the five key steps to selecting the best social media channels for your business and overall digital marketing efforts. This depends on the market segment you are in.

Social Media 66

Social Media Advertising Channels Media Marketing Automation Services 66

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. In this guide, we’ll give you a few commercial construction marketing ideas, explain why digital marketing can help you attain more leads, and discuss different elements of the process. What is Digital Marketing and Why Does It Matter?

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Now theres are over a hundred.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Hinge Marketing

APRIL 14, 2016

When social media first burst onto the scene many years ago, it was impossible to predict the effect it would have on marketing. Even though social media as a marketing tool is now old hat, many B2B firms struggle to implement an effective strategy. 6 Tips for Creating a B2B Social Media Strategy. Additional Resources.

Social Media 49

Social Media Media Marketing & Strategy B2B 49

6sense

DECEMBER 22, 2015

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. We were interested in learning what technologies and approaches would define budgets and go-to-market strategies in the coming year. Customer-Centric Marketing Will Become a Must-Have.

B2B Marketing 48

B2B Marketing Work Management Planning Marketing Management 48

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Click on the images for larger version. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Here are 6 reasons why you should embrace it.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy Blogger 52

Content Standard

OCTOBER 27, 2015

But for digital marketers who are trying to meet goals while keeping their efforts organized (whether with B2C or B2B technology), an expanding tech ecosystem can be a nightmare that presents more questions than opportunities. In terms of keeping up with the market, tech isn’t just a gimmick. I view the list weekly.”

B2B 40

B2B Marketing Agencies 1 Customer Satisfaction Paid Search Agency 40

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. For example, I typed in b2b marketing and phrase match returned b2b marketer , b2b vs b2c market size , and b2b target market. KeywordTool IO.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. What do you think?

Organization 100

Organization Planning Paid Search Agency Allocation 100

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. million words.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87