Remove b2c

B2B Marketing Traction

article thumbnail

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Facebook for B2B Marketing? SlideShare.

article thumbnail

B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Now there are many more examples of great B2B digital marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? inbound marketing Role of the CMO b2b marketing plans'

article thumbnail

Social Media Marketing: Where Do I Start?

B2B Marketing Traction

The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. Over 90 percent of corporations use LinkedIn to search for skilled workers. LinkedIn has personal profiles and company profiles.