Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. All of these factors combined mean, even some of the most progressive and forward-thinking B2B marketing specialists have held off on dedicating some of their ad budget to programmatic.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] 1] This resonates with the shift in B2B buyers where 60% of all technology buyers are now Gen-Y or Millennials (ages 25 – 40), shifting the buying power from Gen-X to Gen-Y who are 100% digitally native.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

LEADership

AUGUST 13, 2015

supported by statistical evidence of this trend. B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. For B2B marketers, this problem is particularly complex and challenging. Make it easy to provide feedback.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Why Is SEO Important for B2B?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. B2B Marketing Exchange. B2B Marketing EXPO – London. ANA Masters of B2B Marketing.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

MarketJoy

MAY 8, 2018

How B2C Influence on B2B Customer Experience. The buyer’s journey of B2B is completely different and more complex than B2C. Engaging with a B2B customer requires a deeper understanding of their requirements, and knowledge of their organizational structure. [contact-form-7]. Consistent Omnichannel Experience.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. The right approach on LinkedIn is far from the right approach on TikTok, just as the perfect post on Twitter is a flop on Instagram. It’s important to be realistic, however.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. So much great content was tweeted and retweeted that this relatively small conference became a Global Trending Topic ! I used Twitter as the basis for this post. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Here are some top trends we've noticed. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. This year featured more in-depth sessions and workshops on digital trends. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Start with keyword research – using tools like Keyword Trends and Semrush. It’s vital to stay on top of content marketing trends and the latest developments in your industry. You likely won’t see instant results.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example. — Forrester (@forrester) November 29, 2020.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 62% of B2B technology companies use a blog to market their products.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Content Standard

AUGUST 26, 2015

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

PureB2B

AUGUST 20, 2017

Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers. According to an Accenture report, 9 out of 10 B2B buyers conduct some degree of online research before making a business purchase. How do these B2B buyers do their research?

Business 62

Business Ideal Customer Profiles Social Networks B2B Sales 62

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Share this on Linkedin. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing, with Millennials now comprising half of all B2B buyers.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. While many familiar trends were mentioned, some new ones surfaced. Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. B2B Marketing and Social Media.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing, with Millennials now comprising half of all B2B buyers.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Martech

APRIL 15, 2022

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Key points covered include: What is B2B marketing?

Marketing AI 117

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 117

Albacross

NOVEMBER 14, 2019

Although the concept of making a sale seems simple, there can often be some confusion regarding what B2B sales is, as well as how the process differs from the B2C space. So, in this article, we’ll go through everything you need to know about B2B sales and the best sales strategies that have been proven to deliver results.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. View Comments Bas Reus This is truly a trend like you have written about some time ago.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Navigate the Channel

JUNE 7, 2023

#1 56% of B2B companies incorporate digital marketing, according to WebFX. Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. Digital marketing allows B2B companies to track and measure their results.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65