Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Facebook Lookalike Audiences. B2B Data + Artificial Intelligence.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 125

Social Media Social Marketing Tactics B2B Marketing 125

Metadata

DECEMBER 18, 2019

Facebook’s B2B Problem. Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. But what about tapping into Facebook’s huge audience? Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Recruiting/HR.

Social Media 124

Social Media Media B2B B2B Thought Leadership 124

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Work Management Sales Management 287

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Aura is a good example of community building with their Facebook group.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Have we convinced you yet?

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Webbiquity

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. More brands are using augmented reality to get prospective customers to check out their new items.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. It’s an antiquated system. “In And it goes on and on.”

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The B2B buyer’s journey is much longer and more complex than that of a general consumer.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Last-touch attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Heinz Marketing

FEBRUARY 17, 2023

One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience and their public reputation. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Work Management 93

Work Management Marketing Management B2B Marketing B2B 93

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. What is Paid Social Media for B2B?

Paid Content 138

Paid Content Paid Social Agency Social Media Webinar Metrics 138

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Once again, it’s that time of year.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 114

Paid Search Agency Linkedin B2B Marketing Ads 114

Onalytica B2B

NOVEMBER 24, 2016

Christmas has long been a very lucrative season for the B2C space and particularly in the retail sector, hence the time dedicated and budget pumped into Christmas adverts (which might I add tend to be published as early as November). OFFER YOUR CLIENTS SOMETHING FOR FREE. A SERIES OF CONTENT.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 103

Launch Marketing

MAY 11, 2022

B2B companies are more and more starting to include social media strategy in their digital marketing efforts to optimize their marketing. It is common for B2B businesses to conduct a SWOT analysis (strength, weaknesses, opportunities, and threats) for the company. LinkedIn is the top website for B2B, with 20.2% Measure efforts.

Social Media 110

Social Media SWOT Tips Media 110

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Facebook opportunity.

Advertising Channels 107

Advertising Channels Campaigns Merchandising Optimization 107

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 77

Social Media B2B Thought Leadership Media B2B 77

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 122

Communities Ad Building Brand Identity Branding 122

Square 2 Marketing

JULY 6, 2021

Are a lot of those people your prospects? The days when marketers shied away from what appear to be primarily B2C platforms are long gone. Today, B2B marketers are using Facebook, Instagram and even TikTok to drive awareness. Should you be on Instagram? One billion people say yes.

Paid Search Agency 105

Paid Search Agency B2B Marketing Companies B2B 105

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Trade Press Services

OCTOBER 2, 2023

B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well. In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52