ClearVoice

DECEMBER 15, 2021

B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. More than 75 percent of B2B marketers now use agency partners in their ABM efforts. million of its United States followers, according to a report from eMarketer.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

ClearVoice

JANUARY 10, 2022

B2C content marketing studies and research: Email remains the most effective channel for marketers. B2B content marketing studies and research: B2B content consumption grows again. If it seems to you that you are seeing more B2B content that is more engaging and effective, you aren’t imagining things.

Studies 124

Studies Research Emarketing SMS 124

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Give us the background of how you gained an interest in B2B Marketing?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

E-Spirit

APRIL 23, 2019

trillion this year according to eMarketer, with on-line and mobile sales representing only about 11% of this figure. Total US retail sales are expected to grow to over $5.5 Despite the historically predicted demise of brick and mortar stores, they clearly continue to be doing something right!

Differentiation 40

Differentiation Emarketing B2B Content 40

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. However, when these finding were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Zoominfo

OCTOBER 22, 2019

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

ClearVoice

JUNE 19, 2023

Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Wyzowl ) 66% of B2C marketers use video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Black Friday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. 69% of marketers invest in SEO ( Hubspot). Blog Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. The Adoption of B2B Programmatic. billion ($2.69

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

SnapApp

DECEMBER 20, 2018

Think Beyond Personas (B2B customers are B2C customers, too). Personas also distort an important reality of B2B marketing – there is rarely just one person making the buying decision. Personalization has been a priority for most B2B marketers for the last few years. So, what should B2B marketers do? And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. Here are some key areas that B2B businesses need to focus on to achieve this: Aligning Relevant Teams. What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Statistica ). MarketingProfs ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Bluetext

APRIL 22, 2020

The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses. . If your business is B2B, you should be aware of these audience changes and adapt your marketing tactics to keep up with the current trends. For B2B businesses, digital media channels are seeing a serious uptick in volume and inventory.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Adobe Experience Cloud Blog

OCTOBER 17, 2017

When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Based on our research in The State of Engagement, more than 60% of consumers (both B2B and B2C) expect all of their interactions with brands to be personalized.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B is more complex.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. eMarketer ). B2B marketing is often misfocused. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

LEADership

MARCH 3, 2015

He wanted to see me about getting his B2B lead generation moving with some new ideas. It was very clear that while Peter, as the CMO of this mid-sized B2B company was enthusiastic about wanting to accelerate lead generation, there were a number of things holding him back. Legacy: This continues to be a big issue for B2B companies.

Lead Generation 40

Lead Generation Generation Leads Lead 40

Porch Group Media

OCTOBER 1, 2020

Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. Epsilon) B2C marketers who connect with customers through automated emails see conversion rates as high as 50%.

Stats 71

Stats Email Marketing Trends Planning 71

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!”

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). eMarketer ). Social may be sexy, but search still pays the bills. 89% of customers begin their buying process with a search engine. Digital Marketing Philippines ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

DECEMBER 8, 2020

According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 Pinterest is excellent for both B2B and B2C businesses. Influencer marketing is word-of-mouth advertising amplified. Now that we have the basics let’s address our findings.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Ambal's Amusings

APRIL 26, 2010

B2B organizations that fail to embrace Social Marketing will fall dangerously behind. This should increase as B2B marketers look to gain productivity while keeping their campaign costs to a minimum. While success has driven adoption in the B2C world, social media is still an unquantified promise that is in its infancy in B2B.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. eMarketer. "In

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. Even more telling, the survey found that 9 percent – nearly a tenth – of B2B marketers were not using social media at all.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

SnapApp

MARCH 15, 2017

B2C marketers who take advantage of automation including everything from cart abandonment programs to birthday emails have seen conversion rates as high as 50%. eMarketer. . Three Deep & Ascend2. . There are 215+ marketing automation solutions currently on the market. Capterra. . Gleanster. . The Lenskold Group. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too.

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Digilant

AUGUST 10, 2023

Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52