Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Heinz Marketing

MARCH 29, 2018

Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. You might be surprised by their answers.

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

JANUARY 14, 2015

. “This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

“This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Cross Promote Across Your Social Media Sites.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Customer Experience Matrix

JANUARY 3, 2013

Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Martech Advisor

OCTOBER 7, 2019

The ubiquity of marketing automation software across B2B and B2C organizations can be attributed to organizations adopting the inbound marketing methodology. It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Ask us on LinkedIn , Facebook , or Twitter.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Litmus

OCTOBER 29, 2020

Is it mostly on the retail side or are you doing a lot of B2B? So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. They’re really kind of on lighter budgets when they’re working B2B. And of course, anybody can always hit me up on LinkedIn.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Hinge Marketing

DECEMBER 29, 2015

You’ll be amazed what marketing automation can do, including sending personalized emails and connecting to prospects on LinkedIn. Marketing Automation tools are just for B2C brands, not B2B, professional services firms. Automation tools just work online. SEE ALSO: How to Create Irresistible Calls-to-Action.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117