Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. First, it’s essential to understand why it’s necessary for B2B businesses to give back. Six Charitable Giving Ideas for B2B Companies.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.

Social Media 241

Social Media Paid Search Agency Social Marketing B2B Marketing 241

Sharpspring

FEBRUARY 10, 2022

When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. B2C, meaning business-to-consumer, are businesses that sell directly to the consumer. B2B, meaning business-to-business, are companies that sell directly to other companies.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.

Social Media 232

Social Media Paid Search Agency Social Marketing B2B Marketing 232

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Biznology

SEPTEMBER 5, 2018

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. While most B2C marketers seem to know that their digital marketing is an experience, many B2B companies are happy with brochure-ware and barely functional eCommerce systems.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Content Marketing Institute

SEPTEMBER 28, 2021

Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute. We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips.

B2B Marketing 134

B2B Marketing Content Marketing B2B Content 134

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. Address the full funnel with your SEO content.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Genroe

MARCH 19, 2023

Examining customer churn prediction: what it is, why it's important and how to go about it for both B2B and B2C companies The post Customer Churn Prediction For B2B and B2C Industries appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2B 52

B2B B2B Marketing Promotion Paid Search Agency 52

Conversica

MAY 31, 2021

This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. B2B and B2C industries plainly have their differences.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

The ABM Agency

APRIL 2, 2021

For instance, a sports memorabilia company can buy a consumer target, such as “sports fans,” to be pursued across sites. B2C Programmatic Basics. In the B2C universe, programmatic advertising has been a strong trend for several years now, although not without some hiccups. B2B Programmatic Advertising Basics.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Outreach

MAY 14, 2019

What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. How Are B2B and B2C Sales Different?

B2B Sales 91

B2B Sales B2B Sales Cycle Advertising Agencies 91

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers?

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. With a B2B SEO approach, your focus may be much narrower.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That point that really stands out for me is the impact of early-stage companies. emphasis theirs].”

Startups 95

Startups Peer-to-peer Studies Ideal Customer Profiles 95

ClickZ

AUGUST 6, 2020

30-second summary: Brakes is a B2B food delivery service and leading supplier to the food service sector in the UK. Brakes is a B2B food delivery service and leading supplier to the food service sector in the UK. Owned by Sysco, it has sister companies in Ireland, France and Sweden. A purpose to pivot. A lesson in teamwork.

B2B 117

B2B eCommerce Urgency Marketing Distribution 117

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Martech

MARCH 28, 2023

Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director. “At Here are the approaches B2B and B2C marketers can use today as privacy becomes an ever greater priority. Get MarTech! In your inbox.

Privacy 67

Privacy Conference Marketing Management B2B 67

Sana Commerce

MAY 12, 2022

In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. B2B vs. B2C e-commerce: What are the biggest differences?

Lead Ranking 52

Lead Ranking Sales Qualified Leads Ideal Customer Profiles Marketing Qualified Leads 52

Webbiquity

MARCH 17, 2020

Automation has become standard practice in B2C ecommerce. But automation is just as useful in the world of B2B sales. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. So, who are your B2B customers today?

B2B 52

B2B Work Management B2B Sales Act-On 52

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

TowerData

FEBRUARY 26, 2021

Invalid and toxic data finds it way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you're a B2B company, B2C brand or somewhere in between.

Validation 74

Validation Email Marketing B2B B2B Marketing 74

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. .

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. At the core of B2B entities, is people selling to other people.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With that in mind, what’s the best way to plan a successful B2B client sales meeting? What are they looking for from your company? Are there solutions you require that previous companies couldn’t meet?

B2B Sales 312

B2B Sales Planning Tips B2B 312