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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link. YouTube Ads. Video is by far one of the more popular marketing tools available. LinkedIn Ads.

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Two Online B2C Campaigns Worth Checking Out

WebMarketCentral

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. Some B2B marketing efforts are highly inventive, such as the Superhero campaign executed for outsourced supply chain services vendor Zomax by KC Associates. and "More horrifying than Hostel.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers.

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Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Timestamps/Outline.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. of Google’s revenue comes from pay-per-click ads.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. SmartBug Media™.

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SEO & Email Marketing: A Comprehensive Guide

seo.co

Email marketing is alive and well. In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. How Email Marketing Contributes to SEO. Email marketing is alive and well, despite its increasing difficulty. Source: Hubspot.