KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. To this end, constantly analyzing metrics to watch for trends and shifts in visitor behavior must be a top priority for marketers. There’s been a clear shift in LinkedIn’s positioning overall.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Sharpspring

DECEMBER 15, 2020

These might be more on-trend or they might differentiate messaging or targeting so much that they no longer become direct competitors. Paid social media: Facebook and LinkedIn both make brand ads publicly available. If you aren’t getting served retargeting ads, it’s unlikely that the competitor is using this tactic.

Analysis 52

Analysis Paid Content Paid Search Agency SWOT 52

Outbrain

AUGUST 6, 2018

Video impressions are much more powerful than banner ad impressions. For PPC marketers in the B2B world, if your sales department already closed a deal with a particular client, then you want to exclude that client’s employees from your retargeting lists. In B2C, let’s say you have an e-commerce store.

PPC 36

PPC Top of Funnel Campaigns Advertising Funnels 36

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Hubspot

SEPTEMBER 1, 2016

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it. B2B and B2C? Your website. Blog posts. Ebooks and whitepapers. Infographics.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Heinz Marketing

FEBRUARY 25, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I don’t know if you know this or not, but social selling is dead, and I would challenge you to go find anybody that’s really talking about it even on LinkedIn anymore.

Sales Management 70

Sales Management Top of Funnel Cold Calling Conference 70

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. e-Strategy Trends ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. e-Strategy Trends ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Internet advertising will make up 25% of the entire ad market in 2015. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Content Marketing Institute

NOVEMBER 7, 2017

I’m sure you’re familiar with the standard formats used in paid advertising – banner ads, sponsorship deals, paid product placement, and the like – and you can certainly use these techniques to promote your content just as you would a product or service. 80% of people ignore @Google sponsored ads via @sengineland.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106