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The Effective Marketer

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

Buyer Personas for the B2B Marketer. Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. Buyer Persona Insights makes a good argument when it says that buyers in B2B marketplaces are becoming more social in their interactions.

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Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent.

Planning 100
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The Danger of Automatic Feeds in Social Media

The Effective Marketer

For example, a B2C firm might use …. A B2B firm might use …. They specialize in niche, middle market B2B industries such as flame resistant apparel and thermoplastic injection molding. Twitter to announce daily Twitter-only promotions. Facebook as a place for customers to upload photos of themselves using the product.

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How Success is Misunderstood

The Effective Marketer

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.