SnapApp

DECEMBER 15, 2015

The holidays are prime time for marketers, B2B and B2C alike (though the emphasis might be a little more on the B2C side). Consumers are bombarded with ads and emails to buy more gifts for friends, family, and themselves, while B2B salespeople are scrambling to get the last deals in before year’s end. It’s a hectic time!

B2B Marketing 54

B2B Marketing Paid Search Agency Campaigns Planning 54

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MARCH 1, 2017

When you work in B2B marketing, either knowingly or not, you join a certain community. B2B marketing is tough, and when you’re in the trenches, it’s good to have some comrades to remind you that we’re all in this together. How can I bring [insert B2B vertical topic] to life in an engaging way? . B2C has all the fun. .

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

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AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed. So often B2B marketers are focused on the next big tactic or trend. Redefine your brand voice.

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

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APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

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MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. . . Example: LevelEleven. . .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

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MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. Today’s B2B buyer does a lot more research.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

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JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. So what makes this content type so great for B2B? Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

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JUNE 9, 2016

Ok, enough about Dollar Shave Club – for one, it’s been covered over and over again, and two, it’s a B2C example where humor (attempted) is a much more accepted and popular approach. So, what about B2B? Ok, so this example toes the line between B2C and B2B. I’ll give you a hint: The answer is not solely video.

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Paid Search Agency Top of Funnel Companies B2B 48

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SEPTEMBER 1, 2015

For any company, B2B or B2C, tapping into a holiday is all about relevance. Follow these 4 simple rules and you’ll be on the right track. Find an authentic reason to share. One of the worst things a brand can do around a holiday is insert themselves where they’re not welcome. For some companies, promoting too soon doesn’t seem to work.

Rules 48

Rules Campaigns B2B Marketing Planning 48

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SEPTEMBER 2, 2015

In fact, 95% of B2B buyers prefer shorter content forms. According to the Seth Godin , risk aversion is the biggest deterrent in B2B sales. Calculators offer a transparency that builds trust, not only in B2B but in B2C marketing, too. B2B consumers expect one-to-one relationships, too, rather than blanket content.

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Lead Capture Lead Scoring Lead Ranking Budget Programs 48

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . We came up with a theory.

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Case Study Case Studies Interactive Marketing Sales Management 54

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FEBRUARY 18, 2015

B2C marketers have long drawn inspiration from the calendar to connect with consumers. But the line between B2C and B2B is now blurring – it’s all about marketing to humans, after all – and B2B marketers are now borrowing B2C tactics to get great results.

Demand 48

Demand Webinar Metrics Tactics Email Campaigns 48

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NOVEMBER 26, 2013

Is it the same for B2B and B2C or different? Here’s a quick preview of Seth’s section: Content marketing for B2B and B2C certainly appear to be the same. Indeed, B2B and B2C content marketing differ in two significant ways: audience/ decision makers and decision/ purchase process. Content loading.

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Content Marketing Content Paper B2B Sales 48

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AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. .

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Tactics B2B Marketing Microsite B2B 48

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FEBRUARY 17, 2015

Twitter was full of B2C brands commemorating the holiday, with some riffing on Presidential quotes: While Animal Planet offered “Meet the Presidential Pets:”. These are common B2C tactics, but it can be challenging to wrap your head around holiday marketing from a B2B perspective. For example, Monday was President’s Day.

Planning 48

Planning Campaigns Paper B2B Sales 48

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OCTOBER 31, 2014

While marketers often get siloed into “B2B” or “B2C,” we like to think of it all as marketing to humans. Sometimes the greatest inspiration for your “B2B” campaign might come from a traditionally “B2C” perspective – like this one from Bell Media. Hook Your Audience Around the Holidays.

Media 48

Media Broadcasting Click Rate Creativity 48

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JUNE 9, 2015

Whether B2B or B2C, there’s a human on the other side of that email, blog post, PPC ad or tweet. That’s a lot of reasons to celebrate! But what does this have to do with marketing? Great question. We love drawing inspiration from the calendar because we market to people – we all do. And humans like to celebrate.

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PPC Webinar Metrics Contact Marketing Marketing 67

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DECEMBER 21, 2015

The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . On the B2B side, enterprise content marketers aim for engagement first, then sales. Do you see your goals reflected here?

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

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MARCH 15, 2017

B2C marketers who take advantage of automation including everything from cart abandonment programs to birthday emails have seen conversion rates as high as 50%. With both B2B and B2C companies taking advantage of these tools, those who don’t may be find themselves left behind in the shift toward greater marketing personalization.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

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APRIL 20, 2015

Because whether you’re B2B, B2C, B2B2C, Agency, or something else, we all have the same mission: engaging our audience with our message. He touched on the idea that the lines between B2B and B2C have blurred, so more than ever B2B marketers should be sharing ideas, getting personal, and communicating with our audience as humans.

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Marketo Conference Buzz Interactive Marketing 48

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JULY 21, 2016

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. The purpose here is to let out a collective exhale for B2B marketers, take a step back, and feel good about not scrambling around for a last-minute campaign. Now, B2C on the other hand, they get to have a lot more fun. But, do you?

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

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JUNE 17, 2015

Both within the B2B and the B2C spheres, offering this kind of insight can personalize an otherwise faceless company. Take that opportunity to build transparency around your company’s beginnings, motivations, values and employees.

Buyer Personas 48

Buyer Personas Content Distribution Lead Scoring 48

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APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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JANUARY 10, 2016

The modern B2B buyer invests in a huge amount of research during the purchase process. Acquity Group found that 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product, and 55 percent of B2B buyers conduct online research for at least half of their corporate purchases. .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

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SEPTEMBER 21, 2012

Jennifer Aniston for smartwater : Whether B2B or B2C, never take yourself too seriously. So to marry the two, here are three distracting videos with three helpful lessons to keep your creative and productive wheels turning.

Video Marketing 63

Video Marketing Planning Inbound Marketing Tips 63

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AUGUST 28, 2017

Fall represents the beginning of the end-of-the-year holiday mash up as well as the time of year where most B2B companies put all their eggs in one basket. . While these are mostly B2C companies, there isn’t any reason B2B organizations can’t do the same. . 5 Outstanding Examples of Fall Marketing Campaigns. . Kit-Kat. . .

Campaigns 54

Campaigns Examples Planning Paid Search Agency 54

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APRIL 14, 2015

We are no longer B2B or B2C, nor are we marketing or IT – the new marketing is about engaging experiences for all. Human Marketing Creates Amazing Stories. Modern marketers use technology to make better decisions, and let the human-to-human connections remain at the center of their campaigns and programs.

Peer-to-peer 48

Peer-to-peer Work Management Lead Scoring Lead Ranking 48

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NOVEMBER 11, 2014

Stop thinking of your content as “B2B” or “B2C” and remember we’re all marketing to humans - H2H. In fact, B2C brands have been doing this forever – appealing to deep emotions and tugging at heartstrings to drive consumer action. So how do we do it? . You have to get personal. You have to take risks.

Personalization 54

Personalization Content Paper Case Studies 54

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NOVEMBER 1, 2016

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. While a B2B buyer is typically not going on Facebook with business intention, that doesn’t mean their work mind has shut off. Related reading: B2B Marketing Calls-toAction: Best Practice by Channel . With more than 1.4B

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

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MAY 22, 2015

While early adopters of the technology were largely B2B organizations with complex sales cycles, Top Performers from a variety of industries are using marketing automation to power relationship marketing, which benefits both B2B and B2C organizations.”. Landing Pages.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

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OCTOBER 6, 2011

B2B and B2C marketers/businesses and humans alike will benefit from and relate to his insight about generational differences in communication and self-perception. If you ever get the chance to hear Jason Dorsey speak on the topic of Generational Marketing - make sure you go! Oh yeah, you'll laugh a few times, too.

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CAN-SPAM Loyalty Facebook Order 48

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NOVEMBER 30, 2017

Whether you are B2B, B2C, or somewhere in between, it’s easy to lose sight of the fact that you are actually marketing to real humans with real lives and interests (that probably aren’t too far removed from your own!). Look to What’s Happening in the World for New Ways to Connect With Your Audience.

Creativity 79

Creativity Planning Paid Search Agency Guidelines 79

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MAY 11, 2016

I’ll just give you a B2C example right now. Do you think that B2B campaigns can achieve that kind of reaction? Yeah, I think it’s possible in B2B. I don’t think of B2B as boring at all. I think that even in B2B, the products of B2B ultimately do touch people in some way. I took a lot of time on that site.

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B2B Thought Leadership Content Budget Programs Marketing Budget Creation 48

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DECEMBER 13, 2012

For B2B companies, and even for some B2C companies seeking long-term business, finding the right people to target and the wrong people to filter out is important. The Personality Test for Sales.

Personalization 48

Personalization Business Sales Qualified Leads Internet Marketing 48

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OCTOBER 7, 2015

B2B buyers can be more risk averse than a broader group of consumers, as their choices can have far-reaching impacts on their work and personal lives — meaning knowing how to alleviate concerns for these buyers is paramount. Through real insights and an empathic approach, you can develop a powerful relationship with your audience.

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

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MAY 7, 2014

Last week, we discussed why letting your interactive content speak for you is critical for B2B marketing success. Interactive content in the B2B context relies for its success on leveraging the same core game mechanics that have become an accepted part of B2C marketing over the past few years.

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Peer-to-peer Content Lead Scoring Lead Ranking 48