Sales Engine

APRIL 14, 2016

Whether a company is B2B or B2C, Quinn instructs that it first begins with knowing your brand story and then telling it over and over, while always maintaining high quality, and then pushing it out to the target audience in a variety of ways. We’re all people, and even if you’re B2B you’re still a person,” she says.

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

DECEMBER 21, 2015

In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. Pay Attention to the Innovators The company many of the innovative content marketers are watching is Redbull, and before you say, “Yes, but they’re a B2C company with a huge budget,” consider what they can teach all of us.

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

Sales Engine

JANUARY 25, 2016

Most of us understand that the world of marketing has changed—B2B has gone digital. Now, I assume most of you aren't considering starting a news channel, a daily paper, or writing a book, but the message is the same to B2B marketers. This is where B2B marketers need to depart slightly from the traditional media company play.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

OCTOBER 1, 2015

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Have they just started looking for a solution or are they down to vendor selection? Increased web traffic.

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. But branding and awareness is really a more successful strategy for B2C companies where top-of-mind awareness is paramount.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Sales Engine

JANUARY 12, 2016

Further, he notes that “what you can learn from us is that marketing with content to a B2C audience is the same process as in B2B marketing—it’s just that a CEO becomes the consumer [of the content]. I would also say that the lessons that I have learned here apply to any industry: What are you doing about mobile?

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

Further, he notes that “what you can learn from us is that marketing with content to a B2C audience is the same process as in B2B marketing—it’s just that a CEO becomes the consumer [of the content]. I would also say that the lessons that I have learned here apply to any industry: What are you doing about mobile?

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120