Paul Gillin

JANUARY 2, 2014

based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” Earnest’s B2B campaigns have a lot of B2C energy inside them. Be sure to check out the links to some of the year’s best B2B videos on slide 37.

Stats 50

Stats B2B Marketing Video Marketing Paid Search Agency 50

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Welcome to the new world of B2B communications. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 30, 2013

Sixty-two percent of B2B and 42% of B2C customers purchased more after a good experience , while 66% and 52%, respectively, stopped making purchases after a bad experience, according to a recent survey of 1,000 people who had had recent customer service interactions. rating on a 1-to-10 scale (see chart below).

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print. So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

AUGUST 19, 2011

These forces will affect B2B and B2C businesses, nonprofits and government agencies. It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. Businesses will have to serve customers better because there will be no choice.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JANUARY 20, 2011

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#. Download a sample chapter. Here are the six points we arrived at.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 24, 2013

Stand Out also has several excellent case studies from both B2C and B2B businesses that dramatize the advantages of engaging in conversation rather than spewing messages. .” While experienced social marketers may think this advice is obvious, it’s stunning how few marketers think this way.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50