The Blandscape of B2B Marketing Content Needs a Bit of Emotion
Marketing Interactions
DECEMBER 21, 2021
For some reason, B2B marketing content tends to lean more toward academia than literary license. While I applaud all the folks who insist that B2B is like B2C because we’re marketing to people, it’s a sentiment that’s slightly misplaced. Even at the most complex in a B2C purchase—think buying a house.
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