LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

AUGUST 31, 2010

And some of those are exclusively B2C. Is there really a difference between a B2C and a B2B copywriter? That is the reason why certain specialized B2B copywriters like Ivan Levison can charge a serious amount per email (see a recent interview with Ivan ). I may be able to match you with a copywriter who responds.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. My focus is on B2B, rather than B2C. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle.

B2B Marketing 100

B2B Marketing Content Marketing Planning BtoB 100

LeadSloth

MARCH 15, 2009

Most of the case studies seem to be B2C rather than B2B. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. It is focused on advanced email strategies, which is an important part of the demand generation process.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

AUGUST 24, 2009

In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). You are better served with B2C merchandising tools. If possible, create personas for all people involved in the buying process. No Interesting Content. Have You Seen Marketing Automation Failures?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100