Remove b2c

Kaon

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Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Kaon

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.

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Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

Kaon

This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution.

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Generating the Spark for Memorable Virtual Experiences

Kaon

Traditionally, B2B companies focus on the details — lots of details. Creativity: Find your inner B2C. Traditionally, B2B marketers err on the conservative side when it comes to their content and customer engagement strategies and production, whereas B2C companies are more willing to take chances.

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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

In 2017, Sirius Decisions reported that the number one challenge for B2B salespeople was (and still is) “their inability to communicate value differentiation.” Consumers, whether B2C or B2B, are the target of myriad advertisements and sales tactics. Understanding multi-buyers’ needs.

B2B Sales 113
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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Be authentic.

Planning 154
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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Kaon

While many marketers see these changes as incremental; requiring only minor tactical adjustments, the truth is that succeeding in B2B marketing depends on how well and how rapidly companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. Most B2B companies are selling change.

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

B2B buying models have changed, too. Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. E-commerce has fused the B2B and B2C roles so much so that today’s buyers are users, and users are buyers.