Crimson Marketing

APRIL 4, 2013

We recently ran across an article about steering your strategic marketing efforts in the right direction by avoiding common B2B marketing misconceptions. Branding isn’t as important in B2B as it is in B2C. Getting in front of the right company makes for successful B2B marketing.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Crimson Marketing

DECEMBER 11, 2013

34% of established buyers said they previously considered the website of a B2B supplier – ultimately though, these established buyers ended up buying from another, more affordable supplier. You must create a web experience that’s comparable to B2C. You must create a web experience that’s comparable to B2C. Established buyers.

Amazon 100

Amazon B2B Purchase Pricing 100

Crimson Marketing

MAY 20, 2015

That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

JUNE 10, 2015

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ B2B doesn’t work that way.” So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? B2B Content Marketing Realities.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

OCTOBER 23, 2014

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. Podcasts Product Marketing'

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

OCTOBER 24, 2014

9% B2C services. B2B services. B2B product. B2C product. 2015 will see a change in the spending habits of CMOs: traditional marketing spend will decrease by 3.6%, but budgets for digital marketing solutions will increase by 10.8%. . Where do CMOs spend their money?

CMO 100

CMO Planning Consulting Social Media 100