Biznology

JUNE 21, 2018

B2B vs B2C Content. Obviously, B2B businesses should have vastly different strategies than B2C companies. To dive a little deeper: B2C businesses need to make content that energizes and excites their customer base and focuses on customer experience.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. The problem with technology innovation.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

MAY 17, 2021

Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. I’m kidding, of course.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

APRIL 20, 2016

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Like this post?

B2B Marketing 104

B2B Marketing B2B Blogger Case Study 104

Biznology

JUNE 23, 2017

TYPE OF BUSINESS: B2C or B2B? While they may log-in from work so business interests are also on their mind, Facebook is inherently more B2C. Google is both B2C and B2B because it is based on keywords that represent a need that either a B2C or B2B target is searching.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Biznology

NOVEMBER 11, 2020

Not Just for B2C. And least someone tells you, “Oh, well, we’re a B2B company. That only applies to B2C companies,” you can reply with a hardy, “ Au contraire !”. Here’s why: Upwards of 62% of Millennial workers—in any sector—will change jobs and take a pay cut to work at a company that aligns with their values.

Work Management 173

Work Management Marketing Management Paid Search Agency Ethics 173

Biznology

AUGUST 3, 2017

Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie. B2C companies sometimes can show the value of digital marketing tactics in ways that they can’t duplicate for B2C. Lack of analytics.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Biznology

JUNE 14, 2021

This will clearly apply to B2B audiences as well as B2C. These are the areas I think will have the biggest impact on both marketers and their audiences, whether B2B or B2C. The issues we’ve seen in the political world relating to free speech begin to point at the pitfalls regulators will continue to face.

Effectiveness 104

Effectiveness Ethics Privacy Marketing & Strategy 104

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. The sales function has traditionally held the primary B2B revenue responsibility, leaving marketers with a history of frustration at their exclusion from a seat at the senior executive table. B2C provides the inspiration. Where does this all come from?

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

JULY 19, 2017

As a digital native, she has spent nearly a decade working with B2B and B2C companies on developing and implementing strategic marketing programs. She also consults for The Conversion Company, an online marketing firm helping B2B companies and executives use social media to drive dramatic business results. Like this post?

Linkedin 130

Linkedin Twitter Ad Building Webinar Metrics 130

Biznology

APRIL 2, 2015

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. The merging of B2B and B2C. Sales and marketing symbiosis.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

SEPTEMBER 3, 2019

While VEO — voice engine optimization — isn’t critical yet for most B2B businesses, it’s importance is clearly growing, even for those firms that aren’t currently feeling its impact. I’d argue that a more conversational tone is better for B2B marketing, regardless. VEO Stakes are High. Make your marketing more human!).

Mobile Marketing 120

Mobile Marketing Traffic Optimization Rules 120

Biznology

SEPTEMBER 14, 2020

This is critical for businesses of every size and in just about every market, whether B2B or B2C. Make sure you’re not falling back into the stiff, formal (and often passive) language of yesteryear’s marketing and advertising. Authenticity. Critically, the manner in which you humanize your voice has to be authentic to your brand.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Biznology

SEPTEMBER 11, 2014

We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available. of B2B companies, Big Data either doesn’t apply or is way down the road. So why haven’t B2B companies aggressively attacked this glaring problem?

Work Management 80

Work Management Marketing Management B2B Multi-Channel 80

Biznology

AUGUST 31, 2017

Email and content marketing are two of the most heavily used marketing strategies for both B2B and B2C companies. And with the strategies below, we’re going to show you how to do just that. Combine email and content marketing. And why wouldn’t they be? After all, we know that email can deliver an ROI of up to 4,400%.

Top of Funnel 170

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 170

Biznology

AUGUST 19, 2020

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. Knowing that so much of TikTok’s user base is made of younger people, you might think it makes more sense for a B2C company to advertise on TikTok rather than a B2B. Be creative.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Biznology

JANUARY 13, 2020

Those expectations will vary depending on your industry, but don’t use your status as a B2B marketer as an excuse to cut corners here. Remember that while your prospects may work in the B2B world, they live in the B2C world. In other words, your site has to meet your audience’s expectations.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In most B2B campaigns, the objective is to find new potential customers.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

OCTOBER 24, 2019

For better or worse, the balance of power has shifted in most transactions today, whether B2B or B2C. With that trust, they may allow you to ask for their email address in exchange for a guide, white paper, or eBook that helps them in some way as they learn more about their options.

Marketing Prospects 91

Marketing Prospects Paper Trust Marketing B2B Sales 91

Biznology

APRIL 20, 2022

These are exactly the kinds of tactics that erode trust in both B2B and B2C marketing, whether its websites, email, mobile apps, social media or SMS. The operative idea is, a marketer detects that you have disabled cookie tracking and takes steps to track you anyway using another set of tools. Digital Marketing Deserves its Reputation.

Trust Marketing 104

Trust Marketing Transparency Privacy SMS 104

Biznology

SEPTEMBER 19, 2019

B2C attribution is difficult but usually attainable. B2B attribution not only has a significant data integration challenge but there are process, technology, and often cultural impediments to measuring B2B results. We need to be asking how this stuff progresses. And let’s make no mistake, this is hard.

Top of Funnel 91

Top of Funnel Business Marketing Qualified Leads MQL 91

Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

MARCH 28, 2019

Carrying that same notion a bit further, you don’t have to be a household name to be successful in B2B marketing. In fact, if the whole world is talking about you as a B2B marketer, chances are something’s gone very, very wrong. Micro Fame Works Wonders. The key to developing the kind of micro-fame that can drive sales is consistency.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. How do do B2B influencer marketing. It’s just hidden from them.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JULY 26, 2010

Ever wonder what the smartest B2B marketers do to keep up with the latest trends? They watch what B2C marketers do. I know that seems counter-intuitive because the businesses can be so different, but the Web experience in B2B needs to increasingly mimic what customers get in their other life as consumers.

B2B Marketing 80

B2B Marketing B2B Internet Marketing Tagging 80

Biznology

APRIL 4, 2019

It’s true for B2C and it’s true for B2B. An executive at a leading insurance company lamented the fact that if you were looking for content related to their asset management business (a B2B play) you were just as likely to see information related to consumer offerings. For most B2B companies, this is really hard.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

APRIL 24, 2017

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JANUARY 16, 2017

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. B2B customers don’t often get surprises.

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. E-commerce.

Marketing Websites 80

Marketing Websites Peer-to-peer netFactor B2B Thought Leadership 80

Biznology

AUGUST 9, 2021

If so, what does it mean for B2C and B2B marketers? Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? First, if you haven’t heard of DuckDuckGo, no shame.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Biznology

JUNE 14, 2018

Basically, it is a question of whether it will be B2B or B2C. As with any marketing strategy, one of the most important steps is to have an analysis of the target market. Are you going to target individual customers or are you going to target other businesses? Collect and Evaluate Customer Data.

Internet Marketing 168

Internet Marketing Ethics Marketing & Strategy Ideal Customer Profiles 168

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Photo credit: Wikipedia.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

DECEMBER 9, 2019

Consumers, whether B2B or B2C, don’t like being made to feel stupid, or unappreciated, or ignored. (So I know that if you are able to magically charge my credit card at exactly the same time every month to collect payment for your service, you can probably do the same to issue a refund. Treat Your Clients with Respect.

Cable 129

Cable Word of Mouth Touchpoints Paid Search Agency 129

Biznology

OCTOBER 28, 2010

But this powerful new local marketing wave is yet to wash over a huge segment of marketers—B2B marketers. Most local business talk has been reserved for the B2C space, but I don't know why. B2B is slower to adapt. Historically, the B2B space has been slower to catch on to the current trends. Powerful stuff.

Google 80

Google Paid Search Agency Marketing Analytics Tools B2B 80

Biznology

MAY 23, 2016

Today, that idea has spread to just about every market, B2B as well as B2C. We still trust our cool friends to guide us on music because we knew their passion was real and their recommendations were based on that passion. Nobody was getting paid to tell us how great the music was. We don’t trust advertising; we trust each other.

Paid Search Agency 126

Paid Search Agency Content Marketing Buying Cycle Content 126

Biznology

SEPTEMBER 17, 2019

In practice, it doesn’t even matter whether it’s B2C or B2B. And its utility goes even beyond that; the better you understand your customer, the better you can merchandise whatever it is you sell, whether it’s enterprise technology, financial services, or, y’know, electric guitars. What’s your customer’s goal?

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99