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APRIL 29, 2011 Other Voices: A Discussion with Mark Ragan, CEO of Ragan Communications
We focus on B2B topics here on this blog. When you talk with communicators what do you think are the major differences between those in B2C and those in B2B? B2B communicators have a tougher time proving the value of social media. And yet, B2B communicators actually stand to gain more from social media and content curation. Come to us.
| | B2B VOICES
FEBRUARY 10, 2012 Other Voices: Julie Meredith, Radian6
had a chance to engage in a Q&A with her on the topic of measurement in B2B and financial services. Do clients in B2B communications and B2C companies come to you with the same set of questions and challenges or are they different? B2B and B2C financial services companies are both coming to us with the same questions and challenges. Slowly.
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| | B2B VOICES
NOVEMBER 28, 2011 B2B Creativity is Not an Oxymoron
One of the myths around B2B communications is that the industry lacks creativity – or the drive to be creative. And while it’s true that B2B companies don’t buy the flashy Super Bowl ads or use various mascots to win over customers, we are challenged day in and day out to think differently. World-Class social practices for B2B companies.
| | B2B VOICES
APRIL 19, 2013 Stop Throwing Paint Against the Wall
When I speak at events I continue to be impressed with the growing surge and interest from B2B companies in developing programs leveraging social media. He was brilliant and one of my favorite artists, but moving from experimental/one-way “paint throwing” social media into strategic communications is how B2B companies need to think about. No offense to Pollock. Stay tuned.
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OCTOBER 22, 2012 Five Lessons Learned After Five Years of B2B Social Media
Unlike many of the leading B2C brands that can leverage social among millions of consumers quickly, we need to build awareness by integrating our programs, focusing on really good content, taking calculated risks with what we say and having a long-view approach. If you enjoyed this post you may also want to read: Measuring B2B Outcomes: Part I and Part II. Have a plan. Measure.
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B2B VOICES Three Things B2B Communicators Can Learn from the Olympics
| FRIDAY, OCTOBER 5, 2012
Are you going for the B2B
gold? Witnessing such an amazing global event has made me think about some lessons learned for B2B
communicators. Look at some of the best brands you admire today — B2C
— and I bet you they almost all have a “customer centric” approach to their business. If you enjoyed this post you may also want to read: A rundown of B2B
news from Social Media Week. Three Things B2B
Communicators Can Learn from the Olympics is a post from: B2B
Voices. Make one event a truly unique experience. MORE >>
B2B VOICES Other Voices: Ann Handley, MarketingProfs
| MONDAY, APRIL 15, 2013
'This post marks a milestone for the group at B2B
Voices as it is our 200th since we launched four years ago. There are so many comparisons of B2C
communications and how B2B
seems to lag, particularly in social media. Do you think B2B
communications is misunderstood? m not sure whether business-to-business communications is misunderstood, or whether social media is simply misunderstood by B2B
companies. What strikes you as the most relevant change for B2B
companies during this time? You are clearly very busy. Surprisingly, huh? More data. MORE >>
B2B VOICES Integrating Social Media With Corporate Website: How Far Can We Take This?
| THURSDAY, OCTOBER 28, 2010
I had a great time at MarketingProfs’ SocialTech 2010 conference earlier this week drilling into B2B
social media for high tech companies. I don’t have a full presentation I’m at liberty to share but I did find a Slideshare presentation from earlier in the year that does outline the framework (albeit with just B2C
examples): Making your Corporate Website Relevant. is a post from: B2B
Voices. Tags: Soap Box Altimeter Group B2B
social media facebook HP Labs Internet marketing Jeremiah Owyang Laura Ramos Social Media YouTube agree. social strategy objective of 2011. MORE >>
B2B VOICES Meet Your Future B2B Customers
| MONDAY, MAY 3, 2010
So let me give you some thoughts on this study and why this matters to B2B
communicators. They will expect this from you as well so is your business ready to make the shift to having B2B
conversations? Was this helpful or is it still too focused on B2C
communication? Meet Your Future B2B
Customers is a post from: B2B
Voices. Tags: Discussion Uncategorized B2B
marketing Kaiser Family Foundation Wall St. Last week I read through a recent study by The Kaiser Family Foundation on media habits of 8 to 18-year olds. Cheat Sheet. Will you outsource video? MORE >>
B2B VOICES Craft Work: What’s Your B2B Expertise?
| TUESDAY, APRIL 2, 2013
Here are some areas where true craftsmanship can come into play for B2B
communications: Content Management : More and more we are being asked to use content to differentiate our brands and stand out through the massive amounts of information online. Mastering the art of craftsmanship around content can make a big impact for B2B
companies. The world online is moving in real-time and this is no different for B2B
brands than it is for consumer brands. With B2B
sales cycles longer and generally more complex than B2C
, relationships really do matter. Metrics. Voice. MORE >>
- There’s No Such Thing as B2B Social Media B2B VOICES | FRIDAY, JULY 23, 2010
- Visualizing B2B Social Media Marketing [Infographics] B2B VOICES | MONDAY, APRIL 25, 2011
- Socialnomics: The Revolution is Us B2B VOICES | MONDAY, JANUARY 17, 2011
- What’s on tap for the B2B Voices team in 2011? B2B VOICES | TUESDAY, JANUARY 25, 2011
- Education & Thought Leadership Will Drive Most B2B Content Production Plans to Be “Brick Heavy” B2B VOICES | SUNDAY, FEBRUARY 19, 2012
- Be Original B2B VOICES | MONDAY, APRIL 19, 2010
- Biz Tech Is Back B2B VOICES | SATURDAY, MARCH 24, 2012
- You’re Not Marketing to a “B”, so How Well Do You Know Your “P”? B2B VOICES | SUNDAY, OCTOBER 3, 2010
- Digital on the Rise in B2B, But Audience Engagement Lags B2B VOICES | MONDAY, DECEMBER 5, 2011
- Where Does Facebook Fit in Your B2B Communications Plan? B2B VOICES | FRIDAY, NOVEMBER 16, 2012
- Tuning Into Talk About Your Industry Can Pay Off for Your Brand B2B VOICES | MONDAY, JULY 16, 2012
- 10 Topics for My Social Media Marketing Class B2B VOICES | FRIDAY, APRIL 20, 2012
- Book Review: UnMarketing B2B VOICES | MONDAY, DECEMBER 27, 2010
- What Google’s Acquisition of Motorola Mobility Means for Marketers B2B VOICES | WEDNESDAY, AUGUST 17, 2011
- The NY Times and its Paywall Decision — A B2B Discussion B2B VOICES | FRIDAY, MARCH 18, 2011
- What a Wonderful ‘Mesh’ We’ve Made! B2B VOICES | FRIDAY, FEBRUARY 11, 2011
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