Anything Goes Marketing

OCTOBER 8, 2007

This was a fairly straightforward B2C transactional example. The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed. Closed loop marketing seems easy eh?

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Anything Goes Marketing

FEBRUARY 12, 2007

Any marketer who is considering a blog should take a look at this one - whether you are B2B or B2C. Tags: business blog B2C. Think about what you are trying to convey with your brand and use a blog to build on that. PPS - Do you have any other blogs that stick out that other companies have done that you really liked?

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Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. Kicking Viral up a Further Notch: Using B2C techniques You can also turn this into a bit of a contest that you see more in the B2C realm. Tags: landing pages B2B lead generation white papers viral marketing Marketing Sherpa. I don't think you knew that!

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Anything Goes Marketing

NOVEMBER 15, 2006

For timing of B2B emails, he recommends sending them between 10-2 EST and weekends for B2B emails. Tags: email marketing B2B B2C. He suggests something like "If you don’t want to hear from us.”. This is an immediate take away and something I will experiment with. I hope you enjoyed these tips.

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Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. In B2C, this is more difficult but there may be opportunities to explore. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail.

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Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. I read a few articles that have clearly demonstrated this concept for B2B purchases.

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Anything Goes Marketing

AUGUST 19, 2006

Technorati tags: email marketing , open rates , email benchmark , click-throughs , B2B , B2C PS - This was run by Harte-Hanks so I'm not sure how credible the data is. Seems a bit high.

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Anything Goes Marketing

NOVEMBER 19, 2006

This focuses on the B2B sales process which is much longer then B2C. Tags: B2B Sales process. Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing.

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Anything Goes Marketing

MAY 14, 2007

Tags: email marketing B2B B2C.

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Anything Goes Marketing

AUGUST 3, 2009

Tags: landing pages B2B marketing metrics B2C social media facebook Twitter social networks.

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Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B). Do you have an email newsletter? Marketing Sherpa.

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Anything Goes Marketing

APRIL 21, 2010

Wind Mobile provides some great examples on how you can take your customer service up a notch – regardless if you’re a B2B or B2C company. Consider creating an automated welcome nurture program for new customers to gauge them on their experience for the first three months. As my NYC tour guide told us “so they’re you go”.

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Anything Goes Marketing

MARCH 24, 2007

Tags: B2B B2C online marketing integrated marketing.

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Anything Goes Marketing

MAY 3, 2006

PPS - Don't let businesses (B2B or B2C) treat you like shit and get away with it. I sent a reply back to Shell thanking them for their note and I will go back to Shell as a customer as they trully understand the importance of each customer and turning a negative experience into a postive one. Kudos Shell!

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Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Tags: email marketing B2B e-marketing.

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Anything Goes Marketing

NOVEMBER 9, 2008

Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll! This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition.

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Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

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Anything Goes Marketing

FEBRUARY 21, 2009

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. As I outlined in 10 Tips for Using Twitter And Email Marketing for B2B you can add your company's Twitter address, Linkedin groups and links to RSS feeds such as your corporate blog to your autoresponder emails.

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