KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. B2C SEO campaigns must get visitors to make an immediate purchase on the website.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales […]. The post Building Brand Trust in B2B vs. B2C: What’s the Difference?

Ad Building 246

Ad Building Brand Identity Branding B2B 246

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. B2B marketers have additional challenges, of course. B2B products tend to be much more complex and at a higher price point.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Actually, the B2B market is about twice as large, according to Forrester.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […]. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive.

Loyalty 165

Loyalty Tips B2B Purchase 165

Act-On

NOVEMBER 27, 2023

That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. B2B companies have complex buying processes (hello, long sales cycles!).

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

Industry CMS 102

Industry CMS B2B Data Hygiene Marketing Automation Services 102

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

SendX

JUNE 11, 2020

And we will particularly focus on B2C email marketing in this blog. Difference between B2B & B2C emails Before we move on, if you are confused about why we are talking particularly about B2C & not B2B or just email marketing , then let me tell you that there is a world of difference between how emails work in B2C & B2B worlds.

Email Marketing 195

Email Marketing Practices Examples Planning 195

Sharpspring

FEBRUARY 10, 2022

When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. B2C, meaning business-to-consumer, are businesses that sell directly to the consumer. B2B, meaning business-to-business, are companies that sell directly to other companies. Customer Lifecycle.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Only B2B

JULY 9, 2019

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. The post Difference Between B2B And B2C appeared first on ONLY B2B. These are two marketing models that focus on two varied categories of the.

B2B 115

B2B B2B Marketing Business to Business Business 115

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Ignite

FEBRUARY 8, 2023

We live in a B2C world, where buyers expect to be treated like consumers–even in a B2B transaction. It should not be shocking that an increasing number of B2B buyers are trying to get that B2C experience in the B2B world. There’s really no way around it.

B2B 62

B2B 62

Biznology

SEPTEMBER 5, 2018

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. While most B2C marketers seem to know that their digital marketing is an experience, many B2B companies are happy with brochure-ware and barely functional eCommerce systems.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Lake B2B

JUNE 9, 2022

B2C businesses have better conversions than B2Bs for several reasons. The post Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now? The post Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now? But a smooth buying experience tops that list. And why not?

Buy 105

Buy B2B Research Conversion 105

Content Marketing Institute

SEPTEMBER 28, 2021

Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute. We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips.

B2B Marketing 134

B2B Marketing Content Marketing B2B Content 134

ClearVoice

JUNE 21, 2023

It has been said that B2B content is designed to appeal to the head, while B2C content appeals to the heart. If B2B content helps companies make informed decisions, it must consist of solid facts and statistics. That is true for both B2B and B2C. What is B2B content? What is B2C content?

Content 52

Content Marketing & Strategy B2B Work Management 52

Stevens & Tate

APRIL 9, 2021

This centralization appeals to both B2B (business to business) and B2C (business to consumer) companies. However, the way B2B and B2C marketing automation works is different due to fundamental differences between the two groups. Why Is Marketing Automation Between B2B and B2C Different? Features needed.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Work Management Marketing Management 83

Biznology

SEPTEMBER 25, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But did you ever think about what the B2C world of consumer marketers can learn from us? Much of B2C prospecting is about deals and discounts. B2B marketers are really good at this. These are useful lessons. Like this post?

B2B Marketing 123

B2B Marketing B2B B2B Thought Leadership Banner Ads 123

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. With almost a 1/10th of a company’s entire budget going toward marketing, it pays to know the difference between B2B and B2C to make sure the resources are well spent. Target Audience.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Sana Commerce

MARCH 9, 2023

Don’t know the difference between B2B and B2C? I’ll walk you through not only the difference between B2B and B2C e-commerce, I’ll define each of these concepts, and show you how e-commerce software tools can support both of these approaches. B2B vs B2C e-commerce: what's the difference?

Work Management 52

Work Management Marketing Management B2B Pricing 52

Sana Commerce

MARCH 9, 2023

Don’t know the difference between B2B and B2C? I’ll walk you through not only the difference between B2B and B2C e-commerce, I’ll define each of these concepts, and show you how e-commerce software tools can support both of these approaches. B2B vs B2C e-commerce: what's the difference?

Work Management 52

Work Management Marketing Management B2B Pricing 52

Marketing Insider Group

DECEMBER 4, 2017

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. The post 3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing appeared first on Marketing Insider Group. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […].

B2B Marketing 184

B2B Marketing Multi-Channel Tips B2B 184

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. Address the full funnel with your SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Genroe

MARCH 19, 2023

Examining customer churn prediction: what it is, why it's important and how to go about it for both B2B and B2C companies The post Customer Churn Prediction For B2B and B2C Industries appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2B 52

B2B B2B Marketing Promotion Paid Search Agency 52

Webbiquity

FEBRUARY 1, 2022

B2B marketing professionals would be mistaken to dismiss the Metaverse as only relevant for B2C marketing. It won’t merely be beneficial to take the Metaverse seriously for B2B marketing—it may well be imperative. Across a wide range of industries, the Metaverse is likely to change the face of B2B marketing as we know it.

Digital Asset Management 363

Digital Asset Management B2B Marketing Work Management B2B 363

The Lead Agency

APRIL 28, 2020

Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ? Now that we have that out of the way, let’s unpack how B2B buyers move through the funnel compared to B2C.

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

Conversica

MAY 31, 2021

This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. B2B and B2C industries plainly have their differences.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

The ABM Agency

APRIL 2, 2021

B2C Programmatic Basics. In the B2C universe, programmatic advertising has been a strong trend for several years now, although not without some hiccups. B2B Programmatic Advertising Basics. Nevertheless, more and more ad buyers are beginning to see the advantages of programmatic advertising for B2B: . By 2022, U.S.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your vote! Learn more.

Design 79

Design Best Practices B2B Loyalty 79