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The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. This is because, despite sharing a […]. Content Marketing

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B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference? Is there any difference at all? appeared first on Marketing Insider Group. Content Marketing

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?


B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. B2B buyers are people too.

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B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Below are a few ways in which B2B and B2C marketing differs. Intent.

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[New Research] B2C Marketers Need to Give Content Marketing Time

Junta 42

Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year ago. The same trend holds true for 63% of B2C marketers as we see with today’s release of B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America sponsored by Hightail. Click To Tweet. Click To Tweet.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

That formula fell out of favor when the most prominent CRM system became B2B-oriented , whose very name reflects its origins in B2B sales automation. Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. One vendor taking advantage of this opening is RedPoint. The data features are especially impressive.

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How B2C and B2B Email Deliverability Differ

Marketing Action

The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. It’s harder to get your B2B email into the inbox, and here’s why. We often assume that is a consumer email address, and so potentially a B2C customer. The B2B mailbox. The B2C mailbox.

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. What she has learned in the process reflects Burns’ observation: B2C digital marketing techniques she and her team discovered during their off hours work very well in B2B.

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How B2B and B2C Marketing Are Different

Paul Gillin

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#. The fact is that much of what works in consumer markets would fail in B2B interactions. Group consensus. Read it!

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11 Impressive B2C Campaigns That B2B Marketers Can Learn From


For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 11 B2C Campaigns for B2B Marketers to Learn from in 2016.

Discover 4 Key Differences Between B2C and B2B Marketers [New Research]

Junta 42

B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These findings and more come from the Content Marketing Institute/MarketingProfs sixth-annual content marketing survey, B2C Content Marketing 2016: Benchmarks, Budgets, and Trends – North America , sponsored by TrackMaven. 44% of B2B marketers).

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What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics

Content Standard

Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams. From pretty much the beginning of mercantilism, B2B and B2C businesses have sold and communicated differently.

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INFOGRAPHIC: Social Sharing - B2B vs. B2C

Client Bridge

A study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. From Compendium, here's an infographic on what works for social sharing. View Original Article

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B2B Vs B2C Marketing Automation [Infographic]


Now, think of a B2B company as a country home with a badger problem, and a B2C company as a farm with hundreds of acres and droves of sheep. Marketing automation tactics should vary between B2B and B2C companies. The post B2B Vs B2C Marketing Automation [Infographic] appeared first on The Beacon. I love dogs. No two breeds were bred to do the same thing.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example. data store.

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B2B Buyers Vs. B2C Buyers And Why You Should Care

B2B Ideas @ Work

We talk about “b2b” a lot at MLT Creative. All of our posts on this blog have to do with some aspect of b2b marketing. But what really is b2b marketing and how is it really different than “b2c marketing?” ” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […].

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The State Of B2C Content Marketing In 2017 [Research]

B2B Marketing Insider

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings. The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). Marketing Soapbox b2b marketing I agree.

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B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Here are some observations - consumer marketers have to build databases; B2B marketers don’t. Only a few B2B vendors can add custom tables to systems and I doubt any could accommodate a fundamental departure from the core CRM data structure.

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B research is different from consumer research in eight important ways: The 80:20 rule applies. B2B buyers are experts. B2B decisions are more considered. B2B research can be a valuable relationship building tool. B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Enjoyed this post?

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B2C, B2B and What They Can Learn From Each Other

It's All About Revenue

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.). It is under that guise that we reached out to some very special folks to get their learned opinions on the whole B2C and B2B discussion, if you will.

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How Does B2B Marketing Compare to B2C?

KoMarketing Associates

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. Creativity. Targeting. Focus On Business.

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8 Reasons Why B2B Social Media is Easier than B2C

Social Media B2B

Although social media is seldom “easy,&# there are some distinct advantages that B2B companies have over B2C brands in the social media space. Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. B2C marketing is largely based on a product and its price. It tends to be a more impulsive or emotional buying decision than B2B.

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The Difference Between B2B and B2C Digital Marketing

Social Media B2B

I was tempted to write a list of seven or so ideas on the differences between B2B and B2C marketing. It’s important that we recognize the shift in how similar B2B and B2C have become. The nature of influencing a purchase decision in an individual or household is of course more obvious and directed in B2C, whereas in B2B we have hierarchies and people in decision chains.

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What is the Difference between B2C and B2B Marketing?

Savvy B2B Marketing

But if you’re used to writing for B2C companies and you get asked to write B2B marketing copy, you might well take a moment to ask yourself, “What’s the difference between writing copy for B2B and B2C?” ” To answer this question, you have to start out by understanding B2B buyers vs. B2C buyers. Who’s making the decision?

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IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation. The company’s mix of B2B and B2C clients may also confuse potential buyers and drive down the price a bit. My only reaction was, What the heck took so long?

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The bad news was for B2B marketing automation. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. There, Pardot is described only as providing lead scoring and nurture programs, which is a subset of what B2B marketing automation usually offers. What this means is that Salesforce sees B2B marketing automation as just an appendage of sales automation. Here are my observations.

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How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]


HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. They looked into the differences in social shares, content length, and performance on social networks between B2B and B2C posts and broke down the data in our latest report: B2B vs. B2C Content Lessons.

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B research is different from consumer research in eight important ways: The 80:20 rule applies. B2B buyers are experts. B2B decisions are more considered. B2B research can be a valuable relationship building tool. The post Eight ways B2B market research differs from B2C appeared first on Circle Research - B2B market research agency. Uncategorized B2B market research B2C market research Warning. Enjoyed this post?

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Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C


There’s a myth among B2C marketers. Meanwhile, B2B marketers are, well, the B team. As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” Being a B2B marketer isn’t better or worse, it’s just different. I love coming to work and solving the ever-changing puzzle of B2B marketing. But, there are quite a few things we can pull from our B2C counterparts. B2C marketers are on the cutting-edge of creative content and design.

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25 Effective B2B, B2C and Non-Profit Email Sign up Forms

Vertical Response

Ready to see some real-life examples from B2B, B2C and non-profits? B2C Examples. B2B Examples. The post 25 Effective B2B, B2C and Non-Profit Email Sign up Forms appeared first on VR Marketing Blog. Email sign up forms (aka web forms or opt-in forms) are one of the most powerful tools you can use to continually grow your email list with engaged subscribers.

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Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components. Again, this is typical of B2C systems, while B2B query builders are sometimes more limited.

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Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns. The basic architecture of Selligent is typical for B2C marketing automation systems. Too many bits or something. ** See my list of mid-tier B2C systems.

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B2B vs. B2C Copywriting: An Emotional Journey


As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom. B2B Content Creation & Strategy b2c content Copywriting

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10 B2B Marketing Tips from the Best B2C Ads

Sales Intelligence View

InsideView Culture Marketing Sales-Marketing Alignment Tips and Tricks best marketing campaigns of 2014 marketing creativity Marketing Tips top 10 advertisements top 10 b2b ads top 10 list top 10 marketing tips Today’s post is from Janice Bowen, Partner Market […].

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Are Your B2B eCommerce Efforts Ready for B2C Best Practices?

CMO Essentials

A recent Aberdeen study on B2B ecommerce highlighted a vital trend companies must address: the convergence of B2B and B2C ecommerce. Despite the unique nature of their activities, the roadblocks impacting ecommerce activities of B2B and B2C firms are now similar. This means that it’s not the adoption of digital channels that concerns B2B firms.