Often I get asked how to communicate with B2B or B2C and where the differences are by attracting the right people. You decide which they should be, B2B or B2C. inbound marketing landing pages Lead Generation social media marketing attract the right buyer B2B and B2C Communication dedicated landing pagesThere is a simple answer: There is no difference in communication. But you should understand your audience and communicate in that way that your communication is worth for them to get noticed. You should know who you want to attract to your offers. MORE >>

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. One vendor taking advantage of this opening is RedPoint. The data features are especially impressive. MORE >>

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. In addition, Michele Linn over at Savvy B2B Marketing recommends that “instead of providing an immediate download of the offer (e.g. in B2B Marketing ”. Tags: lead nurturing email marketing B2B marketing automation B2C e-marketing webinars / webcasts lead qualification white paper, webinar, etc.), Renewal reminders. MORE >>

'As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom. B2B Content Creation & Strategy b2c content Copywriting While you might choose different marketing methods and tactics for each, the copywriting itself doesn’t actually have to be all that different. MORE >>

Business-to-consumer (B2C) firms have led the way in the use of images and visual channels (e.g., Business-to-business (B2B) firms are catching up. Brand creation and reinforcement – as opposed to messages about specific products – may be the most important use of images in the B2B world. We’re particularly impressed with B2B companies which use video-based case studies of existing customers. Many large B2B companies use this technique, but Cisco seems to stand out as a pioneer and leader in this area. This post is inspired by the success of Instagram. MORE >>