Writing on the Web

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Think about it. Tweet This!

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Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources.

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Content Marketing Blues: the Battle for Attention

Writing on the Web

Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain.

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4 Ideas to Generate Blog Topics

Writing on the Web

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?

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Content Marketers Answer the $64,000 Question…

Writing on the Web

The B2B Manifesto , from VelocityPartners in the UK, makes this point as well, by encouraging content creators to share their world views and beliefs. Next, be sure to download the B2B Manifesto for a visual guide to what you need to pay attention to when writing content that engages readers. I’d love to get your thoughts.

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Content Marketing with Blogs: What Do You Believe?

Writing on the Web

They’ve just released their B2B Marketing Manifesto , and while this is key to professionals charged with marketing in the business world, it is especially crucial to entrepreneurs, solo professionals, and small businesses… anyone writing content marketing materials. More good advice from VelocityPartners, UK. Expose your beliefs.

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Are Infographics Becoming Too Complex?

Writing on the Web

Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. About our Guest Author: Adam Hart-Davies is an SEO journalist and content enthusiast. Image: freedigitalphotos.net by KROMKRATHOG.). Related posts: Sales & Landing Pages Using WordPress: Learn How. Twitter: the little bird that grew up strong.