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5 Ways to Expand Lead Nurturing Beyond the Inbox

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Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.

Bad Copy is Your Campaign’s Weakest Link

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With rare exceptions, “big idea” marketing is regarded as a quaint anachronism, especially in the B2B world. Ad Agencies B2B Marketing Copywriting Creative Marketing Technology B2B agency b2b copywriter b2b copywriting b2b copywriting best practices B2B demand generation agency copywriting best practices marketing agency marketing copy marketing copywriting

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Infographic: 29 Tips to Improve B2B Email Campaign Performance

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Check out the infographic below to discover 29 proven tips, techniques, and strategies for better B2B email performance, adapted from this earlier post. B2B Marketing Demand Generation E-mail email design email marketing Graphic Design B2B email marketing email copywriting tips email deliverability email design tips email marketing best practices email marketing tips

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

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B2B Marketing blog marketing Blogs Inbound marketing Interactive Design lead generation Social Media blog best practices blog design blog lead generation blog leads blog ROI blog subscribers social media design social media ROIThe social media landscape is littered with business blogs that, on the surface, do everything right. Click on the infographic to view full size.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

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In “ Targeting, Predictive Tools & Intent Data Are Key Trends in Email Marketing Evolution ,” DGR’s Brian Anderson provides a comprehensive overview of the innovative techniques and tools contributing to changes in the way that B2B marketers utilize email marketing as part of their overall demand generation mix. Why? (HS) It has to be segmentation.

B2B Copywriting: 5 Common Terms & Phrases to Avoid

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Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. For more B2B copywriting tips, check out our infographic: “ 10 Commandments of Email Copywriting “ The post B2B Copywriting: 5 Common Terms & Phrases to Avoid appeared first on The Point. Why should I click on your ad? Submit.

Why Are People Not Engaging With Our Content?

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Many B2B marketers still haven’t learned how to promote marketing content effectively. According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. They may be correct. However, I think there are two other, more significant reasons why so much content marketing gets ignored: 1.

Is B2B Lead Generation Really This Difficult?

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Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that?

Infographic: 8 Ways to Get B2B Demand Gen Back on Track

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Can technology solve every problem of the modern B2B marketer? Asked to name the two primary barriers to demand generation success, B2B marketers named 1) lack of budget and 2) lack of resources. The post Infographic: 8 Ways to Get B2B Demand Gen Back on Track appeared first on The Point. Click on the infographic below to view full size.

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Moving Past Responsive Design to a Mobile-First Email Strategy

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Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render optimally on mobile devices. For comparison, B2B industry standards are 27 percent opens on mobile, compared to 43 percent for B2C.

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

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A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. This suggests, as the survey report itself concludes, that despite the press attention, adoption of newer technologies by B2B marketers is lagging.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

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Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. In our experience, the most effective ABM campaigns share 4 common traits. – Economic Buyer.

Does Creative Still Matter in B2B Marketing?

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As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. But is data all that’s needed to drive B2B marketing success? I don’t believe so. The post Does Creative Still Matter in B2B Marketing? Sure, data rules the roost. List. 2. Offer. 3. Creative.

Please Don’t Let Your Sales Reps Nurture Leads

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B2B Marketing Cold Calling inside sales Lead Management Lead Nurturing Marketing Automation Sales 2.0 Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. sent an email to a marketing technology firm, one with whom I was vaguely familiar, about a client campaign for which I thought their technology might be useful. But no. Certainly not me.

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

ABM & the Marketing Hype Cycle

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The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Target Account Campaigns). Which is true, sort of. And that disturbs me, to tell the truth. Right now, it’s ABM.

10 Ways to Generate More Leads from Your Business Blog

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B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROIHere are 10 proven ways to generate more leads from your blog. Optimize post titles for search. No problem.

Infographic: The State of Marketing Automation Maturity

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Are most B2B companies getting maximum value from their investment in marketing automation? B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardot

A Simple 2-Step Technique for Improving Lead Follow Up

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In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of leads – some of them qualified, perhaps, but most just conducting informal research (the proverbial “tire kickers”).

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Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

Quit Obsessing About the Customer Journey

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Now, to be fair, we certainly have a better understanding of the B2B customer journey today, and it’s certainly true that there are valid, credible insights that can be drawn about the way in which business buyers behave in the aggregate. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. Maybe, maybe not.

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

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Ad Agencies B2B Marketing Demand Generation lead generation B2B demand generation agency demand generation agency how to choose an agency lead generation agency Marketo agency marketo agency partner pardot agency pardot agency partner why hire an agency Agencies aren’t for everyone. Click on the infographic to view full size.

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Measure Your Way to Lead Nurturing Success

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Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close.

4 Key Takeaways from the 2015 SiriusDecisions Summit

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Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. More and more B2B marketers are now accountable for revenue targets, not just leads or even sales-ready prospects.

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

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It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. And that contrary view is reinforced, as Ad Age notes, by a separate survey showing that 75% of B2B marketers plan to increase their content marketing in 2014. Today’s B2B buyer doesn’t want to be told which product to buy. They simply want information of value.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

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You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources. contextual targeting.

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10 Tips for a Successful Trade Show Follow-up Campaign

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B2B Marketing Campaign Strategy Lead Nurturing B2B lead nurturing trade show follow-up trade show leads trade show strategy trade show tips Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Here are 10 tips for designing an effective trade show follow-up campaign. Any response (e.g. But don’t overdo it.

Infographic: 10 Commandments of Email Copywriting

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No matter what you’re selling – a white paper, a Webinar, a demo, a free trial, or 25% off your latest software – there are certain rules that disciples (ahem) of good B2B email marketing should always follow. B2B Marketing Creative E-mail email marketing Infographics Interactive Design b2b demand generation B2B email creative B2B email marketing Demand Generation email copywriting

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

9 Proven Ways to Increase Webinar Response

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B2B Marketing Campaign Strategy Demand Generation Event Marketing Event Promotion Integrated Marketing Webinar Invitations Webinars event marketing increasing webinar response marketo Webinar attendance Webinar best practices webinar promotion webinar registration webinar response Webinar success Webinar tipsLet’s face it: most business inboxes get flooded every day with Webinar invitations.

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Infographic: 17 Tips for Generating Leads from Social PPC Advertising

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B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising Looking to include social media advertising as part of your demand generation mix in the new year?

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Step Away from the Email Software and No-One Gets Hurt

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B2B Marketing Campaign Strategy Copywriting Creative E-mail email marketing inside sales Marketing Automation Sales 2.0 telemarketing telesales B2B email agency bdr campaigns email campaigns email consultants email marketing agency marketing automation consultants sales communication sales enablementIs automation always a good thing, however? The answer seems to be: no. And I agree.

29 Tips to Improve B2B Email Campaign Performance

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B2B Marketing Copywriting Creative E-mail email design email marketing Graphic Design B2B email marketing email best practices email copywriting email marketing agency email mistakes Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. That link should sum up your offer, call to action, and a key benefit. 3. Learn how …”).

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

A Follow-Up Strategy for Content Syndication Leads

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B2B Marketing Campaign Strategy Content marketing Content Syndication Copywriting Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Sales Enablement White Paper Syndication White Papers content syndication leads content syndication program content syndication tips white paper leadsreferences the specific content asset. 2.

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

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In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior. Plus, B2B buyers have become expert buyers. Today’s reality is a different world entirely.

Email Critique: When a Good Offer Just Isn’t Enough

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And, as the primary offer, it’s front and center in the email, which (as readers of this blog will be tired of me preaching) is one of the keys to B2B email success. Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it.

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Are Agencies the Future of Marketing Automation?

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You’d probably assume at this point that, as the co-owner of a technology-driven B2B marketing agency , I’d applaud the notion that firms like ours are becoming a primary sales channel for marketing automation. It is true (as Mr. Raab points out) that many B2B companies are missing the skills and expertise to get the most from their investment in marketing automation.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Infographic: Mobile-Friendly vs. Responsive Email Design

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As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.

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